IMAST is proud to now be running the biggest ever customer loyalty program in the apparel industry for very famous and renowned K-Lounge. “K-Lounge” is positioned as a brand for young executives. A classic range of apparel for the modern, it is known for redefining corporate fashion in India, the coolest possible way! Hence, IMAST will now monitor and plan the brand’s market penetration and gradually elevate the brand reputation through a precisely calculated customer Loyalty Program that will elevate brand perception and create loyalty among customers.