MARKET RESEARCH
Product Research
Product research enables you in finding and avoiding the issues and challenges while creating products which are advanced enough to ease the customer needs with the finest satisfaction. It is done in several ways with the various purposes such as evaluating innovative ideas, finding needed attributes, gaining insights on specific features, understanding the significance of every ingredient/part/equipment/
Satisfaction Survey
Satisfaction survey helps in understanding the degree of satisfaction. The purpose is solely to gain insights on how much enthralling experience was before, is during or will be after service or delivery. Such surveys help in finding the overall satisfaction, intent to indulge again, willingness for recommendation and yields valuable insights about transactional and emotional elements. IMAST can design the satisfaction surveys from scratch or deliver turn-key surveys as per the need and intent of the client to power them with valuable insights for continuous improvements. May it be your employees, customers, clients, users, or anyone; our satisfaction survey can help you with feedbacks from satisfied ones to gaining the possible positive outcomes even from the grumpy ones.
Channel Identification
Finding the point of sales where a product or service sale is possible. Assessing the capabilities in terms of how good customer reachability is, what is the ability store and display the varied range of products and how efficiently the trade partner will manage the availability of the products in demand as well as the ones demanded occasionally. Recognizing the market potential in the surroundings of the channel trade partner to confirm the projected and actual outcomes, profits, revenue, and growth. IMAST has been on the client side and with experts who have worked themselves as a part of the system vests the potent knowledge about how to devise a resourceful channel mapping research strategy.
After Sales Survey
It is vitally essential to gain insights on how satisfied your customer after your sales or service is. With the focus to supply insights on Overall satisfaction, Product-specific satisfaction, Brand perception, Pricing, Timeliness of delivery, Customer service satisfaction, Returns and exchange process satisfaction, Interest in new products and services and anything that our client intends or needs, IMAST stays committed to delivering excellence. Monitoring and measuring the customers’ attitude and opinion towards the brand help in designing the strategy which helps in staying abreast the competition, having increased retention, getting repeated business, and increasing the quality of the delivery. After sales surveys are vital in gaining insights on actionable steps necessary towards the overall company growth.
Potential Analysis
While setting up a new business, expanding to new geographies or launching a new product the key to hack the market is through thorough potential analysis. Exploring the market demand of the product or services, need among the users, popularity in the segment, acceptance among the masses, supply from competitors, competitors offering the same or similar variants and various other factors responsible for driving the sales and growth. Potential analysis helps in gaining insights on the consumer or industrial market, number and location of buyers, customer buying habits and so on. IMAST has been on the client side and thus understands the aspects that need thorough assessment for yielding the needful inputs thus we focus on helping the brands to have increased engagement and brand trust.
Go To Market Research
Businesses need time to time analysis about how and what kind of products or services will perform well in the market. Unlike the most commonly preached digital methods, the actual information can be found only through survey performed on-field in the form of conversation or interview. IMAST appoints the surveyors chosen carefully only after assessing the subject matter ability and knowledge of market research thus ensuring asking the correct questions and noting the right inputs yielding only the correct outcomes. The research could help clients in getting the insights on pre-launch market conditions, after-launch market response and acceptance, after-sales feedback, channel coordination feedback, channel satisfaction feedback, product popularity, and demand analysis and so on.
B2B & B2C Research
Whether insight, analysis. sales, marketing, or product development may whatever be the purpose, we can help you gain correct data and information. Any research involves gathering data on human behavior, spend frequency, potential and so on. The purpose of this research affects the method of doing it. For the research that needs insights from businesses, the one-on-one surveys are done through discussions yield a better output, however, the research done on mass customer base can’t be done in a similar manner and thus IMAST performs an advanced level technology-based research which is propagated through various channels. Our B2B and B2C researches have been quite capable of powering our clients from varied industry types to gain the insights they wish, need, or intends.
