
Seamlessly Simplifying Sales Processes

Mast SFA is a secure, scalable and reliable cloud-based sales force automation solution that precisely bridges process gap between brands, retailers and distributors by empowering you with a seamless ability to plan, execute and accelerate sales team activities by automating sales functional processes and providing real-time insights and updates to devise further accurate strategies.
- Easy Implementation
The simple user interface ensures smooth operations without needing to invest time in training and organizing. - 24/7 Support
Specially equipped support staff and system to help dissolve process constraints. - Security Ensured
With a secured cloud-based system and efficient end-to-end encryption, data security is supreme. - Automated Sales Operations
Automate sales pipeline and enable field staff to add more hours to their day by eliminating manual orders and paperwork.
- Increased On-Field Productivity
Plan sales itineraries and track sales staff visits to points of sales in real time to effectively gauge sales force performance. - Channel Connect
Capture Secondary sales data in real time with automated reports to assess performance and competition. - Data Analytics
Gain deeper insights, mine new sales opportunities and create personalized reports to make smarter business decisions. - Auto Sync
Auto sync data right from the field, thus eliminating tedious tasks of spreadsheet maintenance.
900+
Features
40,000+
Users
10,00,000+
counters
40,000+
SKU
2,50,000+
Transactions per day
The first of its kind, Mast SFA incorporates abundant features all under one solution thus, eliminating the need of seeking various solutions for various requirements.

Field Sales Force Automation

Retailer App and System
A single platform for retailers to punch orders, check offers, products, loyalty points, stocks, etc. and thus help brands to be directly connected with retailers and retailers with distributors.

Corporate Lead Management

Distribution Management System

Corporate Dashboard
App Features
Learn about the Features that will streamline your field operations:
Visit Planning
Plan, track and monitor day-to-day planning and customer visits.
Counter Check-in/out
Geo tagged, geo fenced counter check-in and check-out through mobile app.
Order Punch
Punch orders easily with the mobile app.
Visibility Audit
Analyze and monitor brand reach and market presence.
Feedback
Register customer feedback directly with the company through mobile app.
Dashboard
Get organized operational report in a single screen.
Key SKU Analytics
Identify, monitor and boost key SKU sales with the help of smart analytics engine.
Task Management
Assign, manage and monitor sales teams’ tasks.
Beat Planning / Allocation
Fixed-day-fixed-route beat planning which makes allocation simple and easy.
Sales and Stock Reports
Manage sales and stock with the help of detailed reports.
Attendance Management
View and manage all attendance records of the entire sales team.
Real Time Field Insights
Get real time field insights which include orders, feedbacks, product reviews, etc.
Humble service to humbly flourish
We measure profits by smiles.
OUR CLIENTS
Obliged to be loved by the best.
CASE STUDIES
A brief peek at our varied excellence:
JAI VISTAR
JAI VISTAR True pride lies in uplifting your people. Jai Vistar is the most successful Channel loyalty and Engagement Project in the Auto Suspension Industry. Carried out for Jamna Auto Industries Limited, a global leader in Suspensions, it yielded results that set a bench mark for perfection! THE OBJECTIVE: Jamna Auto Industries is the largest … Continue reading JAI VISTAR
RAYMOND
RAYMOND PRIDE- A JOURNEY OF TRANSFORMATION Taking pride in building relations beyond profits! Precisely formatted and brilliantly implemented for the Suiting and Shirting division of Raymond, this Retailer Loyalty Program brought about a 360-degree transformation to Raymond’s Retail Loyalty Strategy. THE OBJECTIVE: Raymond has gained supremacy in the branded fabric industry and is one of … Continue reading RAYMOND
RHINO
RIDDHI SIDDHI The best for the best! The first of its kind, this Retailer and Influencer Loyalty Program gave brand reach a new dimension. Uniquely designed and efficiently implemented for Gupta Power’s pet brand Rhino which specializes in wires & cables, LED lighting and OFC, this project witnessed success in its true form! THE OBJECTIVE … Continue reading RHINO
TRIDENT
TOGETHER STRONGER Making the best paper the most preferred. A Retailer and Influencer Loyalty Program, “Together Stronger” stands as the most technologically advanced Loyalty Program ever run in the paper industry. Along with redefining secondary sales, it has given a new dimension to brand awareness for Trident Group, the leading supplier of high-quality paper for … Continue reading TRIDENT
VARUNA
RISHTA KHUSHIYO KA Graciously pumping hearts with happiness. From retailer loyalty to superior brand awareness, Rishta Khushiyo ka is one of the biggest and most successful Retailer Loyalty Programs ever run in the Pump Industry. Built for the most sought-after brand in domestic and international markets- Varuna Pumps, this loyalty program redefined retailer loyalty! THE … Continue reading VARUNA
Did you know?

Business Associates’ Meet for Virgo Group
IMAST conducts the first ever Virtual Business Associates’ Meet for Virgo Group along with
Mr. S.P. Arora and Mr. Nikhil Arora. The meet not only explained the Loyalty Program and its Tech Platform but also gave a brief about how Channel Partners would benefit beyond mere profits.

IMAST to deploy 200+ sales staff for Trident Textiles
In order to reach their products in the best possible way to their target audience and boost sales, IMAST is all set to deploy 200+ sales staff at various sales points to attract, educate and convince consumers in favour of Trident Textiles.

IMAST to launch the first ever multi-dimensional customer loyalty app for Central India’s biggest mall
IMAST works closely with Chhabra Group for C21 Malhar Mall to ensure all their customers get the best mall experience. This collaboration inspired by providing consumers the best has led IMAST to develop the first ever customer-centric app exclusively to elevate shopping with the mall.
BLOGS FOR THE WISE!

Will brand-engagement remain the same after the pandemic?
The world has been turned upside down and gone digital. Education, work and even social hangouts with peers are all now online. Sure, the environment will ultimately return to physical contact, but there will be significant and permanent improvements to human behaviour and activities. Continue Reading…

A sneak-peak into effective Retail Loyalty Programs
A business can attract customers easily but you obviously know that retaining customers is one of the most difficult tasks. Human behaviour is always unpredictable. Customers switch between brands and shops in the blink of an eye and that’s why all businesses today, especially retailers, need innovative customer loyalty ideas. Continue Reading…