RISHTA KHUSHIYO KA

Graciously pumping hearts with happiness.

From retailer loyalty to superior brand awareness, Rishta Khushiyo ka is one of the biggest and most successful Retailer Loyalty Programs ever run in the Pump Industry. Built for the most sought-after brand in domestic and international markets- Varuna Pumps, this loyalty program redefined retailer loyalty!

THE OBJECTIVE

With a techno-pioneering spirit and a promise to achieve diverse expertise, Varuna Pumps constantly brings new-age engineering solutions into the market and therefore, stands as a global competitor in the pump industry.

While Varuna Pumps is an established name among the industry giants, it desired to take over the retailer market and declare supremacy there too.

CONQUERING THE RETAILER MARKET

Owing to the complexity and diversity of the pump industry, our Retailer Loyalty Program was creatively designed in a way to promote Varuna Pumps not only as the best in the industry but also the only brand which channels its growth through the growth of its retailers. Thus, giving retailers a sense of being valued and appreciated.

• Transparent and clear communication with retailers
• Unique growth and profit policies
• Retailer-centric approach to enhance loyalty towards the brand
• Profits beyond cash

………AND VARUNA PUMPS CONTINUES TO SHINE BRIGHTLY

Rishta Khusiyo Ka is, till date, regarded as the biggest and most efficiently productive Retailer Loyalty Program ever run in the pump industry. From increasing retailer loyalty to establishing Varuna Pumps as the king of the retail market, this project continues to yield glory beyond profits!

• Reach
• ROI

RIDDHI SIDDHI

The best for the best!

The first of its kind, this Retailer and Influencer Loyalty Program gave brand reach a new dimension. Uniquely designed and efficiently implemented for Gupta Power’s pet brand Rhino which specializes in wires & cables, LED lighting and OFC, this project witnessed success in its true form!

THE OBJECTIVE

Gupta Power is a brand that swears by quality. Having embraced the latest technology and designs, it today stands as India’s leading manufacturer and exporter of conductors. Owing to its excellency of diversifying its expertise, it stepped into the cable and wiring industry under the brand name Rhino.

The challenge here was to conquer and dominate the market section comprising of retailers and electricians, making Rhino a dominant entity and the most preferred brand.

THE MASTERPLAN

The entire goal was to introduce Rhino to retailers and electricians as a brand that they just can’t resist. Our analytics engine and smart AI derived essential statistics that contributed towards precisely designing the retailer and electrician loyalty program to ensure success.

• Close communication and Co-ordination with retailers and electricians
• Informing them about company policies and why Rhino is their supreme source of profit
• Creating strong market presence to make retailers and electricians willingly associate with Rhino

THE KEY TO SUCCESS

This retailer and electrician specific loyalty program changed brand perception all across the market. The most lucrative part of this Retailer and Influencer Loyalty Program was that it ensured instant appreciation and profits to its channel partners and influencers.

• Direct cash rewards to influencers
• Instant reward policy
• Earn when Rhino earns

The program continues to yield results because of being the only Retailer and Electrician Program in the industry that ensures collective growth.

RESULTS LIKE NEVER BEFORE

Rhino today stands as the most preferred and most popular brand among retailers and electricians. Known for its durable and superior quality products, Rhino has successfully conquered markets and continues to stand as the toughest competitor in the industry.

RAYMOND PRIDE-

A JOURNEY OF TRANSFORMATION

Taking pride in building relations beyond profits!

Precisely formatted and brilliantly implemented for the Suiting and Shirting division of Raymond, this Retailer Loyalty Program brought about a 360-degree transformation to Raymond’s Retail Loyalty Strategy.

THE OBJECTIVE:

Raymond has gained supremacy in the branded fabric industry and is one of the most established, top-notch players in the evergreen Textile Industry. With an excellent brand name and commendable customer reach, it is the tag dealers who majorly complement its sales and keep up its superior market presence.

While sales and profits were well in place, Raymond looked for a way to recognize and reward its influencers in a more profound manner. The main aim was to enhance communication and co-ordination with retailers at every level and overall amplify its Retail Loyalty Strategy.

THE JOURNEY OF TRANSFORMATION:

By providing ‘Instant Gratification’ to all tag dealers, we redefined Retailer Loyalty for Raymond in every dimension. Through our revolutionary Loyalty Systems paired with the most efficient Analytics engine along with highly efficient Operational methodologies and statistical expertise, we precisely picked and improvised the areas that had even the slightest scope of improvement and transformed them into stupendous pieces of perfection. From magnifying operational efficiency to implementing the latest and most advanced Loyalty Solutions at every level both on-field and off-field, IMAST left no leaf unturned!

• Revolutionised the Retailer Loyalty Strategy by introducing ‘Instant Gratification’
• Implemented latest technology at every level
• Introduced multi-level Mobility Solutions to enhance over-all engagement
• Reduced overall operational lag time
• Established a well-organized communication methodology to keep retailers closely co-ordinated with the brand to increase brand accessibility
• Introduced Dynamic Offers and Boosters in the program through a retailer-centric approach to ensure amplified brand loyalty among tag dealers
• Transformed the existing program into a Fully Automated Retailer Loyalty Program, thus ensuring breakthrough results through minimal efforts.

AND RAYMOND CONTINUES TO RULE!

The 360-degree transformation of the Retailer Loyalty Program resulted in a stupendous market reach while Raymond witnessed market penetration like never before. Not only did Raymond acquire supremacy in the Retailer Market but also witnessed a magnificent dimensional change in their profit patterns.