RISHTA KHUSHIYO KA

Graciously pumping hearts with happiness.

From retailer loyalty to superior brand awareness, Rishta Khushiyo ka is one of the biggest and most successful Retailer Loyalty Programs ever run in the Pump Industry. Built for the most sought-after brand in domestic and international markets- Varuna Pumps, this loyalty program redefined retailer loyalty!

THE OBJECTIVE

With a techno-pioneering spirit and a promise to achieve diverse expertise, Varuna Pumps constantly brings new-age engineering solutions into the market and therefore, stands as a global competitor in the pump industry.

While Varuna Pumps is an established name among the industry giants, it desired to take over the retailer market and declare supremacy there too.

CONQUERING THE RETAILER MARKET

Owing to the complexity and diversity of the pump industry, our Retailer Loyalty Program was creatively designed in a way to promote Varuna Pumps not only as the best in the industry but also the only brand which channels its growth through the growth of its retailers. Thus, giving retailers a sense of being valued and appreciated.

• Transparent and clear communication with retailers
• Unique growth and profit policies
• Retailer-centric approach to enhance loyalty towards the brand
• Profits beyond cash

………AND VARUNA PUMPS CONTINUES TO SHINE BRIGHTLY

Rishta Khusiyo Ka is, till date, regarded as the biggest and most efficiently productive Retailer Loyalty Program ever run in the pump industry. From increasing retailer loyalty to establishing Varuna Pumps as the king of the retail market, this project continues to yield glory beyond profits!

• Reach
• ROI