Real results from real enterprises. See how IMAST drives measurable business outcomes.
+45%
The Challenge A rapidly growing solar panel manufacturer needed to activate and retain a network of 500+ installers and distributors across Rajasthan, Gujarat, and Maharashtra. Installers were brand-agnostic and switched based on margins alone. The Solution LoyaltyBoard powered a tiered installer loyalty program with points earned on installations, not just purchases. Sales Track enabled field team visibility with GPS check-in at installation sites. TrueView managed warranty registrations and service requests for installed systems. The Results Installer engagement increased by 45%. Average installations per installer grew from 3 to 5 per month. Warranty registration compliance reached 95%. The brand moved from 5th to 2nd market position in targeted states within 8 months.
Read 45% Increase in Solar Installer Engageme... case study98%
The Challenge A leading home appliance brand with 800+ service centres was losing revenue to fraudulent warranty claims. Manual validation against purchase records was slow, error-prone, and resulted in 15% wrongful free-service deliveries annually. The Solution TrueView was deployed with serial number-based warranty auto-validation, AMC contract management, and field technician dispatch with GPS tracking. AI fraud detection flagged suspicious claim patterns. Integration with the e-commerce platform enabled automatic product registration at purchase. The Results Warranty compliance hit 98% accuracy. Fraudulent claims dropped by 85%. Service resolution time improved by 40%. AMC renewal rates increased by 25% through automated reminders and proactive maintenance scheduling.
Read 98% Warranty Compliance for a Home Appli... case study3X
The Challenge A top-5 Indian cement brand wanted to activate mason and contractor influencers at scale but struggled with manual enrolment, delayed incentive payouts, and zero visibility into influencer purchase behaviour across 12 states. The Solution LoyaltyBoard powered a missed-call and WhatsApp-based influencer enrolment program with QR-code purchase verification on every bag. Reward Max handled instant cashback payouts via UPI. Distribution+ provided real-time stock visibility to ensure product availability in influencer territories. The Results Influencer enrolment grew 3X from 8,000 to 24,000 active participants in 4 months. Bag-level purchase verification eliminated fraud. Instant UPI payouts improved influencer satisfaction scores to 4.7/5. Market share in targeted territories grew 12%.
Read 3X Influencer Enrolment for a National C... case study50%
The Challenge A major two-wheeler manufacturer with 1,500+ authorised service centres struggled with inconsistent service quality and high turnaround times averaging 4 days for routine servicing. Customer complaints were rising, and CSAT scores had dropped below 3.5. The Solution TrueView was deployed across all service centres with warranty validation, spare parts tracking, technician dispatch, and automated CSAT surveys via WhatsApp. Preventive maintenance scheduling was implemented for fleet customers. Integration with the existing DMS ensured seamless parts availability data. The Results Service turnaround time dropped by 50% from 4 days to under 48 hours. First-time fix rate improved to 89%. CSAT scores climbed from 3.5 to 4.6 within the first quarter. Spare parts stockout incidents reduced by 60%.
Read 50% Reduction in Service TAT for a Two-W... case study+35%
The Challenge A leading automotive spare parts manufacturer with 2,000+ dealer partners across India faced declining dealer engagement. Dealers were switching to competitor brands due to lack of incentive visibility and delayed reward fulfilment. The manual spreadsheet-based loyalty program had zero real-time tracking. The Solution IMAST deployed LoyaltyBoard with a multi-tier dealer loyalty program covering mechanics, workshop owners, and authorised dealers. QR-code based purchase verification was implemented across all SKUs. Sales Track was integrated for field team visibility across 18 states. TrueView managed the warranty and service lifecycle for after-sales operations. The Results Within 6 months, dealer retention improved by 35%. Mechanic enrolment crossed 15,000 active participants. Reward redemption turnaround dropped from 15 days to under 48 hours. Field sales productivity doubled with GPS-tracked beat planning.
Read 35% Higher Dealer Retention for a Nation... case study
2x
The Challenge A leading building materials manufacturer with a 200+ person field sales team was struggling with productivity stagnation. Despite increasing headcount by 30% over two years, revenue per rep had actually declined. The root causes were systemic: reps spent 2-3 hours daily on manual reporting, beat plan compliance hovered at just 40%, and managers had zero real-time visibility into field activities. Weekly review meetings relied on self-reported data that was often incomplete or inaccurate. The sales leadership team identified three critical gaps: excessive time spent on non-selling activities, inconsistent territory coverage leading to neglected high-potential outlets, and inability to course-correct within the month because data arrived too late. The Solution The company deployed IMAST Sales Track across all 200+ field reps in a phased rollout — starting with 50 reps in their highest-priority territories. The implementation focused on three core capabilities: Mobile-first visit management: GPS-verified check-ins replaced manual call reports. Reps logged visits, captured orders, recorded competitor activity, and uploaded shelf photos — all from their smartphones in under 90 seconds per visit. Intelligent beat planning: AI-optimised beat plans ensured every outlet received appropriate visit frequency based on its potential, purchase history, and strategic importance. Plans auto-adjusted when reps were on leave or territories needed rebalancing. Real-time manager dashboards: Area and regional managers gained live visibility into rep locations, visit completion, order values, and coverage metrics — enabling same-day interventions rather than end-of-month corrections. The platform integrated with their existing ERP for seamless order flow and scheme management, eliminating double data entry and ensuring field-captured orders reflected immediately in the distribution system. The Results Within 90 days of full deployment, the impact was measurable across every key metric: 2x productive visits per day: Reps went from averaging 8 visits/day (with only 5 being productive) to 12+ productive visits, as manual reporting time dropped from 2.5 hours to 15 minutes daily. Beat plan compliance jumped from 40% to 88%: GPS-verified check-ins and manager visibility created accountability. Reps followed optimised routes, ensuring high-potential outlets were never skipped. Order capture rate improved 35%: Pre-populated order suggestions and real-time scheme visibility helped reps close orders during visits rather than noting requirements for later follow-up. Manager review time reduced by 60%: Automated dashboards replaced manual data compilation. Area managers redirected 6+ hours per week from report creation to coaching and field accompaniment. Key Takeaway Field sales productivity is not about working harder — it is about eliminating friction from the selling process. When reps spend their time in front of customers rather than behind spreadsheets, and when managers can coach in real-time rather than review stale reports, productivity gains compound rapidly. The 2x improvement was achieved without adding a single new rep — purely through process automation and intelligent workflow design.
Read 2x Field Sales Productivity in Under 90 ... case study
500+
The Challenge A national FMCG brand with a pan-India distribution network of 500+ distributors faced a data crisis. Inventory information arrived via weekly Excel reports emailed by distributor back-office teams — often delayed, frequently inaccurate, and impossible to aggregate across regions in real time. The consequences were severe: stockouts in high-demand markets cost an estimated 10% of potential revenue, while excess inventory in slow-moving territories led to product expiry and write-offs exceeding INR 2 crore annually. The supply chain team operated reactively. By the time they identified a stockout in a key market, the damage was done — retailers had already switched to competitor products. Meanwhile, demand planning relied on shipment data (what left the factory) rather than consumption data (what actually sold at retail), creating a persistent mismatch between production and market reality. The Solution The brand implemented IMAST Distribution+ across their entire distributor network in a 12-week phased rollout. The deployment centred on three transformative capabilities: Live inventory sync: Every distributor’s stock position updated automatically through integration with their billing systems. The brand’s central dashboard showed real-time inventory by SKU, by distributor, by region — refreshed every 15 minutes rather than every 7 days. Automated replenishment alerts: When distributor stock for any SKU fell below configurable safety thresholds, the system automatically triggered replenishment orders — subject to distributor confirmation — ensuring continuous product availability without manual monitoring. Secondary sales tracking: Beyond primary sales (factory to distributor), the platform captured secondary sales (distributor to retailer) through field team order data and retailer billing integration, providing true demand signals for production planning. The implementation included training for all 500+ distributor teams, a dedicated support helpline for the first 60 days, and a phased migration from Excel-based reporting to fully digital workflows. The Results The impact materialised within the first quarter post full deployment: Stockout incidents reduced by 65%: Proactive replenishment alerts caught potential stockouts 5-7 days before they occurred, giving the supply chain team time to reroute inventory or expedite shipments. Inventory carrying cost reduced by 22%: Real-time visibility enabled right-sizing of distributor stock levels. Over-stocked distributors received fewer shipments until existing stock cleared, while under-stocked markets received priority allocation. Claim settlement time dropped from 45 days to 7 days: Automated scheme claim verification — with digital proof of sale, GPS-tagged delivery confirmation, and system-validated eligibility — eliminated the manual back-and-forth that previously delayed settlements. Demand forecast accuracy improved from 62% to 84%: Secondary sales data, previously unavailable, gave the demand planning team granular market-level consumption signals. Production planning shifted from gut-feel-adjusted shipment data to actual retail demand patterns. Key Takeaway Distribution visibility is not a technology project — it is a competitive advantage. The brand’s ability to see real-time stock positions across 500+ distributors transformed their supply chain from reactive to predictive. The ROI was achieved not through cost cutting but through revenue protection (fewer stockouts), working capital optimisation (lower inventory), and faster channel partner settlements (improved distributor satisfaction and loyalty).
Read Real-Time Visibility Across 500+ Distrib... case study
+30%
The Challenge A top-10 Indian FMCG brand with 40,000+ retail touchpoints was losing ground to aggressive regional competitors. Their existing retailer incentive program — a traditional volume-based scheme administered through distributors — suffered from poor visibility and engagement. Only 28% of eligible retailers were actively participating, and the brand had no direct communication channel with its retail base. Scheme benefits often reached retailers late, eroded by distributor markups, and the brand could not verify whether promised incentives were actually delivered. The marketing team estimated that INR 15+ crore in annual scheme budgets was generating minimal incremental impact because rewards were not reaching the intended recipients or motivating the desired behaviours. The Solution The brand deployed IMAST LoyaltyBoard to create a direct-to-retailer loyalty program, bypassing the traditional distributor-mediated incentive flow. The implementation included: QR-code based engagement: Every product unit carried a unique QR code. Retailers scanned codes at the point of purchase to instantly earn reward points — creating a direct digital link between the brand and each retailer for the first time. WhatsApp-native communication: All program communication — welcome messages, point balance updates, new scheme announcements, and redemption confirmations — flowed through WhatsApp rather than SMS or app notifications, achieving 73% open rates versus the previous 8% SMS engagement. Instant redemption: Retailers could redeem points instantly via UPI transfer, mobile recharge, or gift vouchers — no minimum threshold, no waiting period. This instant gratification mechanic proved critical for sustained engagement. Gamified milestones: Monthly targets with escalating reward multipliers (1x for base, 1.5x for 110% achievement, 2x for 125% achievement) created excitement and healthy competition among retailers. The rollout covered 15,000 retailers in the first phase across 5 states, expanding to 40,000+ retailers nationally within 6 months. The Results The program transformed retailer engagement metrics within the first 120 days: Active participation rate jumped from 28% to 64%: The combination of instant rewards, WhatsApp communication, and zero-friction QR scanning drove adoption far beyond the previous scheme’s reach. 30% increase in retailer engagement: Measured by monthly scan frequency, average order value, and SKU breadth. Engaged retailers purchased 30% more by value and stocked 40% more SKUs compared to pre-program baselines. Category expansion: Retailers who previously stocked only core SKUs began ordering premium and new-launch products to maximise scheme earnings. Premium SKU penetration increased from 12% to 31% of enrolled retailers. Direct retailer database: The brand built a verified database of 40,000+ retailers with phone numbers, purchasing patterns, and geographic data — an asset that enabled targeted product launches, localised promotions, and competitive intelligence. Scheme budget efficiency improved 45%: By eliminating distributor intermediation and targeting rewards to specific behaviours, the same budget generated significantly higher incremental revenue. Cost per incremental rupee dropped from INR 0.35 to INR 0.19. Key Takeaway The fundamental shift was from indirect, volume-based incentives to direct, behaviour-based engagement. When a brand can communicate directly with its retail base, verify purchase behaviour in real time, and reward specific actions instantly, engagement is not just improved — it is transformed. The 30% surge was just the beginning; the brand’s direct retailer relationship became the foundation for all subsequent market activation initiatives.
Read 30% Surge in Retailer Engagement for a N... case studyTalk to our team and discover how IMAST can transform your business.