35% Higher Dealer Retention for a National Auto Parts Brand
+35%
Dealer Retention
The Challenge
A leading automotive spare parts manufacturer with 2,000+ dealer partners across India faced declining dealer engagement. Dealers were switching to competitor brands due to lack of incentive visibility and delayed reward fulfilment. The manual spreadsheet-based loyalty program had zero real-time tracking.
The Solution
IMAST deployed LoyaltyBoard with a multi-tier dealer loyalty program covering mechanics, workshop owners, and authorised dealers. QR-code based purchase verification was implemented across all SKUs. Sales Track was integrated for field team visibility across 18 states. TrueView managed the warranty and service lifecycle for after-sales operations.
The Results
Within 6 months, dealer retention improved by 35%. Mechanic enrolment crossed 15,000 active participants. Reward redemption turnaround dropped from 15 days to under 48 hours. Field sales productivity doubled with GPS-tracked beat planning.