By the IMAST team · IndoreLoyalty · Distribution · Field sales · Service · Compliance
The Channel Desk.
Field notes for the people who run India's sales channels: distributors, retailers, masons and mechanics, field teams and service centres.
Lead · Compliance guideTDS on rewards: the ₹20,000 line every scheme must watchSection 194R, its move to Section 393 of the Income-tax Act, 2025, the 10% rate, and how to stay compliant on dealer and influencer rewards.
Guide · Updated for 2026 · Read →Also on the desk
- 01Loyalty · Building materialsContractor and mason loyalty: the complete guide
- 02Service · Consumer electronicsFixing after-sales service with AI
- 03Field salesAI in Field Sales: Beyond the Hype
- 04Loyalty · AutomotiveWinning mechanic mindshare with loyalty
Your reading path
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For people who design schemes for retailers, dealers, masons and mechanics.
By the numbers · from our guides and case studies
₹20,000A year per recipient: the TDS 194R threshold for business rewardsTDS on rewards guide →10%TDS to deduct on rewards above that thresholdTDS on rewards guide →73% vs 8%WhatsApp vs SMS open rate in one FMCG retailer programFMCG case study →2.5 h → 15 minDaily reporting time per field rep after GPS-verified visitsField sales case study →45 → 7 daysScheme claim settlement once distributor stock went liveDistribution case study →
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