3X Influencer Enrolment for a National Cement Brand

The Challenge

A top-5 Indian cement brand wanted to activate mason and contractor influencers at scale but struggled with manual enrolment, delayed incentive payouts, and zero visibility into influencer purchase behaviour across 12 states.

The Solution

LoyaltyBoard powered a missed-call and WhatsApp-based influencer enrolment program with QR-code purchase verification on every bag. Reward Max handled instant cashback payouts via UPI. Distribution+ provided real-time stock visibility to ensure product availability in influencer territories.

The Results

Influencer enrolment grew 3X from 8,000 to 24,000 active participants in 4 months. Bag-level purchase verification eliminated fraud. Instant UPI payouts improved influencer satisfaction scores to 4.7/5. Market share in targeted territories grew 12%.