Cookie Policy

Last updated: March 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us recognise your browser, remember preferences, and understand how you use our services.

2. Essential Cookies

These are required for the Platform to function. They handle session management, authentication, CSRF protection, and load balancing. These cannot be disabled.

3. Analytics Cookies

We use Google Analytics 4 (GA4) and Microsoft Clarity to understand traffic patterns, page performance, and feature adoption. These cookies are set only with your consent.

• Google Analytics: _ga, _ga_*, _gid — traffic and behaviour patterns
• Clarity: _clck, _clsk — heatmaps and session recordings

4. Marketing Cookies

Set only with explicit consent. Used for campaign attribution and retargeting. Third parties include:

• HubSpot: __hstc, hubspotutk — CRM and marketing attribution
• LinkedIn Insight: li_sugr, bcookie — ad conversion tracking
• Meta Pixel: _fbp — Facebook/Instagram ad attribution

5. Managing Cookies

You can manage cookie preferences through:

• Our cookie banner: Accept or reject non-essential cookies at any time
• Browser settings: Block or delete cookies in Chrome, Firefox, Safari, or Edge
• Opt-out tools: Google Analytics Opt-Out

Note: Disabling essential cookies may prevent the Platform from functioning correctly.

6. Changes

We may update this Cookie Policy periodically. Changes are effective immediately upon posting.

7. Contact

Privacy: privacy@imast.in
IMAST Operations Private Limited, Indore, Madhya Pradesh 452001, India