Cookie Policy

What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to site owners. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until manually deleted).

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for the operation of our website and platform. Without them, core features would not function. Essential cookies cannot be disabled.

• Session management and authentication tokens
• Security cookies (CSRF protection, bot detection)
• Load balancing and server routing
• Cookie consent preferences storage

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website and platform by collecting information about pages visited, time spent, and user journeys. This data is aggregated and anonymized.

• Google Analytics — traffic analysis, user demographics, and behavior patterns
• Internal usage analytics — feature adoption and performance metrics within the IMAST 360 platform

Functional Cookies

Functional cookies enable enhanced features and personalization. They remember your choices and preferences to provide a more tailored experience.

• Language and locale preferences
• Display settings (theme, layout, dashboard configuration)
• Previously viewed items and recent activity

Marketing Cookies

Marketing cookies are used only with your explicit consent. They help us measure advertising campaign effectiveness and deliver relevant content.

• Retargeting cookies for advertising platforms
• Campaign attribution and conversion tracking

Third-Party Cookies

Some cookies on our website are set by third-party services we use. These providers have their own privacy and cookie policies. The third-party services that may place cookies include:

• Google Analytics — Web analytics service for tracking and reporting website traffic. See Google's Privacy Policy.
• HubSpot — Marketing automation and CRM integration for lead tracking and communication. See HubSpot's Privacy Policy.
• Hotjar — Behavior analytics for understanding user interactions through heatmaps and session recordings. See Hotjar's Privacy Policy.

How to Manage Cookies

You can control and manage cookies in several ways:

Browser Settings

Most browsers allow you to view, manage, and delete cookies through their settings. You can configure your browser to block all cookies, accept only first-party cookies, or prompt you before accepting cookies. Note that blocking essential cookies may impair the functionality of our services.

Our Cookie Preferences Panel

When you first visit our website, a cookie consent banner allows you to accept or reject non-essential cookies. You can update your preferences at any time by accessing the cookie preferences panel available in the footer of our website.

Cookie Consent

Our approach to cookie consent varies based on applicable regulations:

• GDPR (EU/EEA visitors): We obtain explicit opt-in consent before placing any non-essential cookies. Only essential cookies are set without consent.
• India: In accordance with Indian regulations, implied consent is recognized for cookies that enhance service functionality. We still provide clear information and the ability to opt out of non-essential cookies.

Contact

If you have questions about our use of cookies, please contact us:

Email: privacy@imast.in

IMAST Operations Private Limited, Indore, Madhya Pradesh, India