LoyaltyBoard feature
Run your loyalty program on WhatsApp
WhatsApp loyalty in LoyaltyBoard lets partners and consumers enrol, receive point notifications and follow redemptions in WhatsApp — the app they already use — with AI-powered smart nudges that prompt the right action at the right moment.
- Enrolment, point alerts and redemptions in WhatsApp
- AI smart nudges
- No new app for members to install
What members do on WhatsApp
The whole member journey in a chat
Members who never open an app still stay active.
Enrol
Join the program from a chat.
Point alerts
Get notified when points are credited.
Redemption updates
Follow redemptions to delivery.
Smart nudges
AI prompts at the right moment.
The basics
What is a WhatsApp loyalty program?
A WhatsApp loyalty program lets members take part in a loyalty program through WhatsApp — enrolling, getting notified when points are credited and following their redemptions — without installing a separate app.
For Indian channel and influencer programs this matters. Tradespeople and small retailers already run much of their business on WhatsApp, often on phones with limited storage. A program that reaches them there is more likely to be used than one that asks for another download.
On LoyaltyBoard, WhatsApp engagement and AI-powered smart nudges are available from the Growth plan. WhatsApp works alongside the branded member app and field-rep assisted enrolment, so members can use whichever suits them, and messages can go out in their language.
The challenge
Why WhatsApp beats another app
Many partners won't install a new app.
01
App fatigue
Tradespeople and small retailers already juggle many apps.
02
Low storage phones
A chat works where a large app won't install.
03
Missed updates
Push notifications get ignored; WhatsApp messages get read.
04
Language
Messages can go out in the member's language.
Best practices
How to run WhatsApp loyalty without spamming members
Send fewer, more useful messages. Members value a message that tells them points have landed, a scheme has started or points are about to expire. They tune out generic promotions. Smart nudges help by timing messages to each member's activity.
Make every message lead to one action — scan, claim or redeem — and keep the language simple. Use the member's preferred language wherever you can.
Combine WhatsApp with the app and your field team rather than relying on one channel. Some members will prefer the app; others will need a field rep to help them enrol the first time.
- Message when something changes for the member
- One action per message
- Use the member's language
- Let AI time the nudges
- Keep the app and field reps as options
Getting it right
What to send on WhatsApp — and what not to
WhatsApp works because members read it, and they keep reading only if messages are useful. Keep messages to things a member would want to know: points credited, a new scheme they qualify for, a reward on its way, points about to expire.
Personalise wherever you can. A message that names the member's tier, balance or the scheme they are close to completing gets more action than a broadcast to everyone. Send in the member's language — LoyaltyBoard supports 10+ Indian languages.
Avoid daily promotional blasts. Too many messages lead members to mute or block the number, which cuts off your most effective channel. Let smart nudges decide timing based on each member's activity instead of sending the same message to the whole base at once.
- Send updates members want: points, schemes, rewards, expiry
- Personalise by tier, balance and progress
- Use the member's language
- Avoid daily broadcast promotions
Knoxy · AI Chief of Staff
Knoxy decides when to nudge
Knoxy, the AI Chief of Staff in IMAST 360, schedules reminders and nudges based on each member's activity.
Meet Knoxy- Reminds members before points expire
- Nudges quiet members with a relevant scheme
- Recommends rewards by persona
Results
Programs engaging partners on LoyaltyBoard
FAQs
WhatsApp loyalty program FAQs
What is a WhatsApp loyalty program?
A WhatsApp loyalty program lets members enrol, get point alerts and track redemptions through WhatsApp, so they can take part without installing a separate app.
Which plan includes WhatsApp?
WhatsApp engagement and smart nudges are available from the Growth plan.
Can members still use an app?
Yes. WhatsApp works alongside the branded member app and field-rep assisted enrolment.
What are smart nudges?
Smart nudges are AI-timed messages that prompt a member to act — for example to scan, claim or redeem — when they are most likely to.
Does it work in Indian languages?
LoyaltyBoard runs in 10+ Indian languages across the app and WhatsApp.
Can members enrol entirely on WhatsApp?
Yes. Members can join the program from a chat, and Digital KYC can be completed before they redeem.
Do we still need a member app?
Not necessarily. Many members use WhatsApp only, while a branded app is available for those who want to scan, track tiers and browse rewards.
Meet your partners where they already are
See enrolment and redemption on WhatsApp in a live demo.