For marketing teams
Promotions and loyalty that build your own customer data
For a marketing team, IMAST 360 runs consumer and influencer loyalty programs, QR scan-and-win promotions, gamification and WhatsApp engagement on one platform — so every campaign builds first-party data about who buys, uses and recommends your products.
- QR promotions, games and instant rewards
- WhatsApp engagement in 10+ Indian languages
- First-party data from every scan
The opportunity
Why marketing needs its own loyalty data
Most Indian manufacturers sell through distributors, dealers and retailers, so marketing rarely knows who actually bought the product or who recommended it. Campaigns are judged on reach and impressions because the link to sales is hard to see.
Loyalty programs and on-pack promotions change that. When a consumer or a tradesperson scans a QR code on your pack to earn points or play a game, you learn who they are, where they are and what they bought — with their consent and on your platform, not someone else's.
IMAST 360 brings these programs together. LoyaltyBoard runs consumer and influencer programs with tiers, gamification and WhatsApp engagement, and Reward Max delivers rewards from a 10,000+ catalogue with fraud checks built in.
Campaign toolkit
What marketing can run
Mix programs and campaigns on one platform.
QR scan-and-win
Unique codes on packs credit points or trigger instant-win games.
Gamification
Spin wheels, scratch cards, challenges, streaks, badges and leaderboards.
WhatsApp engagement
Enrolment, alerts and smart nudges in a chat members already use.
10+ Indian languages
Campaigns in the language each member prefers.
Instant rewards
Digital rewards delivered in under 3 seconds from a 10,000+ catalogue.
Branded experience
White-labelled member app and branded rewards storefront.
Influencers
Influencer programs: marketing's biggest lever in trade categories
In categories like electricals, plumbing, paints, building materials and lubricants, the person who chooses the brand is often the tradesperson, not the end customer. Influencer loyalty programs reward electricians, plumbers, painters, masons and mechanics for choosing and installing your products.
These programs work best when they are simple to join and quick to reward. LoyaltyBoard lets tradespeople enrol by QR code, WhatsApp, app or field rep, scan the code on each product, and redeem rewards — including UPI and bank transfers — with Digital KYC and fraud checks before payout.
For marketing, each scan is a data point: which trades choose which products, in which regions, and how often. That shapes product launches, regional campaigns and where the next scheme should go.
How it works
How a QR promotion runs
From pack to reward to data.
- 1Print
Codes on packs
Unique QR codes on products or point-of-sale material.
- 2Scan
Consumer scans
Scan to earn points or play a game; duplicate scans are flagged.
- 3Reward
Instant reward
Digital rewards delivered from the Reward Max catalogue.
- 4Learn
Data you own
Who scanned, where and what — in your dashboards.
Practical advice
Running campaigns that last beyond launch week
Plan for fraud from the first day. Promotions that pay rewards attract fake and repeat scans; unique codes, Digital KYC before redemption and AI checks for duplicate scans and unusual activity protect the budget.
Keep the mechanic simple and the reward immediate. A scan that credits points straight away, or a scratch card that reveals a prize, beats a complicated form every time.
Treat a promotion as the start of a relationship, not a one-off. Members who joined through a scan-and-win can move into an ongoing program with tiers and WhatsApp updates, so the next campaign starts with an audience you already know.
- Unique codes and KYC before redemption
- Simple mechanic, instant reward
- Messages in the member's language
- Move promotion joiners into an ongoing program
Knoxy · AI Chief of Staff
Knoxy helps marketing pick the next move
Knoxy, the AI Chief of Staff in IMAST 360, works on the data your programs generate.
Meet Knoxy- Recommends rewards to each member by persona
- Suggests schemes where activity is falling
- Flags duplicate scans and anomalies
- Sends reminders before points expire
Results
Programs engaging members on IMAST
FAQs
Marketing team FAQs
What can marketing teams run on IMAST 360?
Consumer and influencer loyalty programs, QR scan-and-win promotions, gamified campaigns and WhatsApp engagement, with rewards delivered through Reward Max.
How does a loyalty program build first-party data?
Members enrol and scan or claim on your platform, so you learn who bought or used the product, where and how often, with their consent.
How do you stop fake scans in a promotion?
Unique codes, Digital KYC before redemption, and AI checks for duplicate scans, unusual redemption speed, device fingerprints and location anomalies.
Can campaigns run in regional languages?
Yes. LoyaltyBoard runs programs in 10+ Indian languages across the app and WhatsApp.
Can we brand the experience?
Yes. The member app can be white-labelled and the Reward Max storefront carries your brand, colours and domain.
How fast are rewards delivered?
Digital rewards are delivered in under 3 seconds.
Is WhatsApp included in every plan?
WhatsApp engagement and smart nudges are available from the Growth plan.
Can consumer and influencer programs run together?
Yes. Each program can have its own rules, tiers, gamification and reward catalogue on one platform.
Plan your next promotion with us
We'll show a QR campaign running end to end, from pack to data.