Customer loyalty
Customer loyalty programs that bring buyers back
Reward repeat purchases with points, tiers and instant offers — in-store, online or on the pack — and learn what keeps each customer coming back.
- Points, tiers and cashback
- QR scan-and-earn on packs
- Personalised offers and referrals
The challenge
Discounts win a sale. Loyalty wins the next one.
Price-led promotions bring customers in once. A good program gives them a reason to return.
01
Discounts train customers to wait
Every sale teaches buyers to hold out for the next one.
02
You don't know who your buyers are
Products sold through retail rarely tell you who bought them.
03
Programs feel the same everywhere
Generic points with no progress or surprise are easy to ignore.
04
Rewards get gamed
Repeat claims and shared codes inflate costs without adding loyalty.
Who it's for
Programs for how your customers buy
Earn rules that fit your category, whether customers buy from a shelf, a store or an app.
Pack buyers
QR codes on packs turn anonymous retail purchases into members you can reach.
Store shoppers
Points on every purchase, with tiers that reward frequent visits.
App and online customers
Personalised offers based on what each customer actually buys.
Brand advocates
Referral rewards for customers who bring friends and family.
How it works
How a customer program runs
From the first scan to the hundredth purchase.
- 1Enrol
Quick sign-up
Customers join by QR code, WhatsApp or app, with KYC where rewards need it.
- 2Earn
Points on what matters
Credit points on purchases, visits, pack scans or any custom behaviour you define.
- 3Progress
Tiers with real benefits
Tier upgrades and tier-specific benefits give regular buyers a reason to stay.
- 4Engage
Moments of surprise
Spin wheels, scratch cards, challenges, streaks and personalised offers.
- 5Reward
Rewards they want
10,000+ options — gift vouchers, merchandise, experiences and cashback via bank transfer.
- 6Learn
Know your members
Segmentation, churn prediction and recommendations show who to reward, and how.
Member experience
Where customers take part
Make earning and redeeming easy on the channels customers already use — in 10+ Indian languages.
Customers enrol, get point alerts and follow redemptions in a chat they already use — no new app to learn.
- Enrolment by chat
- Points and scheme alerts
- Redemption updates
- Smart nudges at the right moment
Branded app
A white-labelled member app with your brand, your rewards and your offers.
- Scan and earn
- Points balance and tiers
- Spin and win
- Reward catalogue
On the pack
A QR code on every pack is a direct line to the person who bought it.
- Unique code per pack
- Instant points credit
- Duplicate-scan protection
- First-party customer data
One platform
Run customer and channel loyalty together
Consumer, retailer and influencer programs can run as separate programs on one platform — each with its own rules, rewards and reports.
Channel loyalty
Reward the retailers who stock and recommend your products.
Influencer loyalty
Recognise the professionals who recommend your brand.
Reward Max
Rewards and redemption engine behind the catalogue.
Your systems
Third-party API integrations connect your commerce and CRM tools.
FAQs
Common questions about customer loyalty programs
What is a customer loyalty program?
A customer loyalty program rewards people for buying from you again — with points, tiers, cashback or experiences — so that repeat purchase becomes more valuable than switching. Done well, it also tells you who your best customers are and what keeps them coming back.
Points or cashback — which works better?
Points build a habit and let you shape behaviour through tiers and bonus events. Cashback is simple and immediate. Many brands combine both: points for everyday engagement and cashback via bank transfer as one of the redemption options.
How does QR scan-and-earn on packs work?
Each pack carries a unique QR code. When a customer scans it, points are credited to their account instantly, and duplicate or suspicious scans are flagged by AI fraud checks. Over time you build a first-party view of who buys what.
Can we run customer and channel programs together?
Yes. Consumer, retailer, dealer and influencer programs can run as separate programs on one platform, each with its own rules, budgets, rewards and reporting.
Can the program carry our brand?
Yes. The member app and experience can be white-labelled with your logo, colours and rewards.
Give customers a reason to come back
See how a customer program would look for your category, channels and budget.