Reward Max · Catalogue
Gift cards from brands people use every day
Gift cards in Reward Max are digital vouchers from popular shopping, food and lifestyle brands that you can give as loyalty rewards, incentives or gifts — delivered in under 3 seconds by email, SMS or WhatsApp, from a catalogue of 10,000+ rewards.
- Popular shopping, food and lifestyle brands
- Digital delivery in under 3 seconds
- Email, SMS or WhatsApp
Why gift cards
Why gift cards work as rewards
Gift cards are one of the simplest rewards to give and to receive. The recipient chooses what they want within a brand they already use, and the brand paying for the reward knows exactly what it costs.
Digital gift cards remove the logistics of physical rewards. There is no warehouse, courier or damaged parcel — the voucher arrives in seconds, and the recipient can use it straight away.
In a loyalty program, gift cards sit alongside cash, merchandise and experiences in the same catalogue, so members can choose what suits them from one points balance.
How you send them
Every way to deliver a gift card
Choose the delivery mode that fits the program.
Points redemption
Members redeem points for a gift card.
Unique codes
Codes for promotions and campaigns.
Reward links
Links by email, SMS or WhatsApp.
API triggers
Send from your own systems automatically.
How it works
From order to inbox
Digital delivery in under 3 seconds.
- 1Choose
Pick a brand
Member or admin selects a gift card from the catalogue.
- 2Check
Checks run
KYC and fraud checks run where configured.
- 3Deliver
Instant delivery
Delivered by email, SMS or WhatsApp.
- 4Track
Report
Every redemption appears in Reward Max analytics.
Best practice
Choosing gift cards for your audience
Match brands to the people you reward. Dealers, tradespeople, sales teams and consumers value different things; offer a spread across shopping, food and lifestyle so most members find something useful.
Let personalisation do the sorting. Reward Max's Profile AI recommends rewards based on member preferences, redemption history and regional trends, so members see relevant options first.
Remember tax. Business rewards above ₹20,000 per recipient in a financial year attract TDS — Section 393(1) of the Income-tax Act, 2025, formerly Section 194R. Reward Max handles calculation and deduction; confirm specific cases with your tax adviser.
- A spread across shopping, food and lifestyle
- AI recommendations by preference
- Instant digital delivery
- TDS handled automatically
Choosing well
How to choose gift cards for your members
The best gift cards are the ones members already use every week. For dealers and retailers, popular shopping and food brands usually redeem well; for tradespeople, practical everyday categories matter more than premium ones. Look at redemption data after the first few months and adjust what you feature.
Offer a range of denominations so members can redeem small balances quickly and save up for larger cards. Small, frequent redemptions keep members engaged; a catalogue where everything needs a large balance can make a program feel out of reach.
Because delivery is digital and takes under 3 seconds, gift cards are well suited to instant-win moments — a scratch card after a scan, or a reward for hitting a monthly target — where the member expects to see the reward straight away.
- Feature brands members already use
- Offer small and large denominations
- Use gift cards for instant-win moments
- Review redemption data and adjust
Knoxy · AI Chief of Staff
Knoxy recommends the gift card each member wants
Knoxy, the AI Chief of Staff in IMAST 360, recommends rewards by persona and watches redemptions for anomalies.
Meet Knoxy- Persona-based reward recommendations
- Anomaly alerts on suspicious redemptions
- Reminders before points expire
FAQs
Gift card reward FAQs
Which gift cards redeem best?
It depends on your members. Review redemption analytics after the first few months and feature the categories your members actually choose.
Are gift card rewards subject to TDS?
Business rewards can count towards the ₹20,000 yearly threshold under Section 393 of the Income-tax Act, 2025 (formerly 194R). Confirm specific cases with your tax adviser.
Can businesses buy gift cards in bulk for rewards?
Yes. Reward Max lets you send gift cards at scale as loyalty rewards, incentives or gifts, through points, codes, links or API triggers.
How fast are gift cards delivered?
Digital gift cards are delivered in under 3 seconds.
How do recipients receive gift cards?
By email, SMS or WhatsApp, or inside your branded rewards storefront.
Which brands are available?
The catalogue covers popular shopping, food and lifestyle brands as part of 10,000+ reward options. Ask us for the current list.
Is TDS deducted on gift card rewards?
Business rewards above ₹20,000 per recipient per financial year attract TDS at 10% under Section 393(1) of the Income-tax Act, 2025 (formerly 194R). Reward Max calculates it; confirm specifics with your tax adviser.
Can members combine points and cash?
Yes. Partial redemptions and points + cash combinations are supported.
What does it cost?
Reward Max is pay-as-you-go with a 0.75% platform fee on transaction value.