Industry · Tiles & sanitaryware
Loyalty programs for tiles and sanitaryware brands
A tiles and sanitaryware loyalty program rewards the dealers and showrooms that sell your products, and the plumbers, tilers, contractors and designers who recommend them. IMAST 360 runs dealer schemes, display incentives and trade programs on one platform, with KYC, WhatsApp and rewards built in.
- Dealer and showroom schemes
- Plumber, tiler and contractor rewards
- Display incentives for showrooms
The basics
What is a tiles and sanitaryware loyalty program?
Tiles and sanitaryware are chosen in showrooms but recommended on site. Dealers and showrooms decide what to display; plumbers, tilers, contractors and sometimes designers steer the buyer towards a brand. A loyalty program in this category rewards dealers for stocking and displaying your range and the trade for recommending it.
Dealer programs run on purchase slabs, range targets and display rewards. Trade programs reward plumbers and tilers through codes on boxes or invoice uploads, with tiers that recognise regular recommenders.
Because purchases are often project-based, with several trades involved in one bathroom or flooring job, earning rules need to handle who gets credit.
The challenge
Where tiles and sanitaryware channel programs leak
The problems we hear most often — and what changes on IMAST 360.
01
Displays decide the sale
Display rewards for showrooms, verified during field-rep visits.
02
Several trades per project
Earning rules decide whether the plumber, tiler or contractor earns.
03
Premium ranges don't move
Range-specific schemes for dealers and trade members.
04
Claims are hard to check
OCR-verified invoices and AI checks before payout.
How it works
How a tiles and sanitaryware loyalty program runs on IMAST 360
Loyalty, distribution, field sales and rewards working on one platform.
- 1Enrol
Partners join
Dealers, retailers and trade influencers join by QR code, WhatsApp, app or through your field reps in Sales Track, with Digital KYC before redemption.
- 2Earn
Earn on real sales
Plumbers and tilers scan codes on boxes or upload invoices for OCR verification; dealers earn on purchases and verified displays.
- 3Engage
Keep them active
Tiers, leaderboards, scratch cards, spin wheels and WhatsApp nudges in 10+ Indian languages.
- 4Redeem
Pay out safely
Reward Max delivers 10,000+ rewards including UPI and bank transfers, with TDS on rewards handled under Section 393 (formerly 194R).
Scheme ideas
Schemes that work in tiles and sanitaryware
Examples you can launch from the LoyaltyBoard scheme engine without a developer.
| Scheme | How it works | Why it works |
|---|---|---|
| Display reward | Points for a verified range display | Better showroom visibility |
| Premium collection bonus | Extra points on premium collections | Moves the mix upward |
| Project bonus | Bonus when a trade member crosses a monthly volume | Rewards bigger jobs |
| Dealer range target | Reward for hitting a range-wise target | Broadens the assortment |
| Trade tiers | Better rewards at higher tiers | Keeps regular recommenders loyal |
Designing it
How to design a tiles and sanitaryware program
Start with displays and assortment. Showroom displays drive choice, so reward dealers for displaying and stocking your key ranges, verified by field reps during visits.
For the trade, decide how credit works on projects that involve several people. A plumber, a tiler and a contractor may all influence one bathroom; the scheme engine lets you split or assign points by product type.
Keep the trade program simple and frequent — quick scans or invoice uploads, instant points, and rewards they value, including cash via UPI and bank transfer.
- Reward displays and assortment, verified on visits
- Assign or split credit across trades
- Product-type rules for tiles and sanitaryware
- Instant points, cash rewards available
- Range-specific schemes for premium collections
Measuring it
What to measure — and what to avoid
Track display compliance across showrooms, range breadth per dealer and premium-collection share. For the trade, measure active members and the projects they influence.
Watch redemption rates and fraud alerts; codes on boxes can be collected by people who didn't install the products, so KYC and anomaly checks matter.
Avoid rewarding volume alone. Programs that reward displays and range breadth tend to build stronger dealer relationships than pure volume schemes.
- Display compliance
- Range breadth per dealer
- Premium-collection share
- Active trade members
- Fraud alerts on box codes
Knoxy · AI Chief of Staff
Knoxy runs alongside your tiles and sanitaryware program
Knoxy, the AI Chief of Staff in IMAST 360, watches loyalty, distribution and field data together and tells your team what needs attention.
Meet Knoxy- Suggests schemes for showrooms with narrow range displays
- Forecasts dealer orders by range
- Flags unusual claims before payout
- Alerts managers to showrooms not visited
FAQs
Tiles & sanitaryware loyalty program FAQs
What is a tiles and sanitaryware loyalty program?
A program that rewards dealers and showrooms for stocking and displaying a brand and plumbers, tilers and contractors for recommending it.
Can we reward showroom displays?
Yes. Display rewards can be part of dealer schemes, with displays verified during field-rep visits.
How do plumbers and tilers earn?
By scanning codes on boxes or uploading invoices that AI-powered OCR verifies.
Who earns when several trades work on one project?
You decide in the scheme engine — points can be assigned by product type or split.
Can tiles and sanitaryware have different rules?
Yes. Earning rules, tiers and catalogues can differ by product line.
Do trade members need an app?
No. They can enrol and get alerts on WhatsApp or through a field rep.
How do you stop fake claims and duplicate scans?
Members complete Digital KYC with PAN and Aadhaar eKYC before redeeming, OCR checks catch edited invoices, and AI flags duplicate claims, unusual redemption speed, shared devices and location anomalies before payout.
How is TDS handled on partner rewards?
Since 1 April 2026, TDS on business benefits falls under Section 393 of the Income-tax Act, 2025 (formerly Section 194R): 10% on the full value once a recipient's benefits exceed ₹20,000 in a financial year. Reward Max tracks rewards per recipient, verifies PAN and deducts TDS automatically. Confirm specific cases with your tax adviser.
See IMAST 360 for tiles and sanitaryware brands
Bring one scheme you run today — we'll show it running on LoyaltyBoard, Distribution+ and Reward Max.