LoyaltyBoard feature
QR scan-and-earn for every pack, product and partner
QR scan-and-earn is a LoyaltyBoard feature that lets retailers, tradespeople and consumers scan a code on your product and earn points instantly — with AI checks that stop duplicate and fake scans before anything is paid out.
- Points credit the moment a valid code is scanned
- Duplicate and fake scans flagged by AI
- Works in the app and alongside WhatsApp
How it works
How QR scan-and-earn works
Four steps from a printed code to a redeemed reward.
- 1Print
Codes on packs
Add QR codes to products, packs or point-of-sale material.
- 2Enrol
Members join once
Retailers, tradespeople or consumers join by QR code, WhatsApp, app or field rep, with Digital KYC.
- 3Scan
Scan and earn
Each valid scan credits points instantly; AI flags duplicate scans and location anomalies.
- 4Redeem
Choose a reward
10,000+ options — gift vouchers, merchandise, experiences and bank transfers.
The basics
What is a QR code loyalty program?
A QR code loyalty program rewards people for buying or using a product by putting a unique, scannable code on the product, its pack or point-of-sale material. When a retailer, tradesperson or consumer scans the code with a phone, the program checks that the code is genuine and unused, and credits points to that member's account.
For a manufacturer, the code does two jobs at once. It gives the member an instant reason to choose your product over another on the same shelf, and it tells you who bought or installed the product, where and when. In most Indian categories that information is otherwise lost somewhere between the distributor and the final buyer.
QR programs work for very different members. Retailers can earn on packs they sell, electricians and plumbers on products they fit, and consumers on packs they buy. On LoyaltyBoard, each member type can have its own earning rules, tiers and rewards for the same scan.
Scanning is one of several ways to earn on LoyaltyBoard. Members can also earn on purchase uploads, invoices verified by OCR, visit check-ins and API-triggered events, so a QR program can sit alongside the rest of your channel scheme rather than replace it.
Capabilities
Everything a QR loyalty program needs
Scan-and-earn works with the rest of LoyaltyBoard, so every scan can feed tiers, games and reports.
Instant points
Points credit as soon as a valid code is scanned — no paperwork and no waiting for approvals.
Duplicate and fraud checks
AI monitors duplicate claims, redemption speed, device fingerprints and location anomalies.
Digital KYC
Verify members with PAN and Aadhaar eKYC before they can redeem.
Rules by member type
Retailers, electricians and consumers can earn differently for the same product.
10+ Indian languages
Scheme messages and the reward catalogue in the language each member prefers.
Pair scans with games
Add scratch cards, spin wheels, streaks and leaderboards to each scan.
Best practices
How to run a QR program members keep using
The programs that last make the first scan easy and the hundredth scan worth doing. Members should be able to join in a minute — by QR code, WhatsApp, the app or through your field rep — and see points land the moment they scan. After that, tiers, streaks and occasional instant-win games give regular scanners a reason to keep going.
Plan for misuse from day one. Unique codes, Digital KYC before redemption and automated checks for duplicate scans and unusual activity protect the budget without slowing down honest members. Decide in advance what happens when something is flagged, and who reviews it.
Finally, treat the scan data as an asset. Look at it by region, product and member type every month, and adjust earning rates and schemes where scans are falling.
- Keep enrolment to one short step, with KYC before the first redemption
- Credit points instantly so members see the reward
- Set different rules for retailers, tradespeople and consumers
- Include cash rewards such as bank transfers in the catalogue
- Review scans by region and product every month
Knoxy · AI Chief of Staff
Knoxy keeps an eye on every scan
Knoxy, the AI Chief of Staff in IMAST 360, watches scan patterns across your program and tells your team what needs attention.
Meet Knoxy- Flags duplicate scans and unusual activity from a device or location
- Suggests schemes for regions where scans are falling
- Recommends rewards to each member by persona
- Reminds members before points expire
Results
QR programs already running on LoyaltyBoard
FAQs
QR code loyalty program FAQs
What is a QR code loyalty program?
A QR code loyalty program puts a scannable code on your product or pack. When a retailer, tradesperson or consumer scans it, they earn points that can be redeemed for rewards — and the brand learns who bought or used the product.
How do you stop fake or duplicate scans?
Members complete Digital KYC before redeeming, and AI flags duplicate claims, unusual redemption speed, device fingerprints and location anomalies before any reward is paid.
Do members need to download an app?
No. Members can enrol and receive point alerts on WhatsApp, or be enrolled by your field rep. A branded member app is available for scanning and browsing rewards.
Can retailers and electricians earn different points for the same product?
Yes. Each member type, region or product can have its own earning rules, tiers and reward catalogue.
Can members earn without a QR code?
Yes. LoyaltyBoard also credits points on purchase uploads, OCR-verified invoices, visit check-ins and API-triggered events.
Are QR loyalty rewards subject to TDS?
Business rewards above ₹20,000 per recipient per year can attract TDS under Section 194R. Reward Max calculates and deducts it automatically.
Where can QR codes be printed?
On products, packs, labels or point-of-sale material — wherever the member will see them at the moment of purchase or installation.
Can a QR program run alongside our channel schemes?
Yes. Scans can feed the same tiers, leaderboards and schemes as invoice and purchase-based earning, so one program covers every way members earn.
Related
Put a QR code on your next launch
We'll show you scan-and-earn running for your product and your partners.