Resources
Guides for running India's channels
In-depth, practical guides for sales, channel and loyalty teams at Indian manufacturers — written by the team behind IMAST 360.
- Written for Indian channels
- Practical, step by step
- Updated as rules change
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Guides
In-depth guides on channel and influencer loyalty, TDS on rewards and AI for sales teams.
FAQs
Guides: common questions
Who are these guides for?
Sales, channel, loyalty and finance teams at Indian manufacturers and brands who run or plan programs for distributors, dealers, retailers and tradespeople.
Are the guides free?
Yes. All guides are free to read, with no sign-up required.
Which guides should I start with?
Start with the channel loyalty program guide if you run programs for dealers and retailers, the influencer loyalty guide for tradespeople, and the TDS on rewards guide before you launch any reward payouts.
Are the guides updated when rules change?
Yes. Guides show the date they were last updated, and tax content — such as the move from Section 194R to Section 393 of the Income-tax Act, 2025 — is revised when the law changes.
Want help designing your program?
Talk to the team that has built programs for 100+ Indian enterprises.