Loyalty programs
Loyalty program software for every audience you sell through
Your distributors, the electrician who recommends you and the customer who buys again each need a different reason to stay loyal. Run every program from one platform, with separate rules, budgets and reporting.
- Channel, influencer and customer programs
- Separate rules, budgets and reports per program
- One platform, one view of every member
Program types
Pick the program that fits each audience
Run one, or combine them. Each program keeps its own rules, rewards and budget.
Channel Loyalty
Distributors, dealers and retailers
- Slab, SKU and target-based schemes
- QR and invoice claims with AI checks
- Rewards that track secondary sales
Influencer Loyalty
Electricians, plumbers, masons, painters and mechanics
- QR scan-to-earn on every pack
- WhatsApp enrolment with Digital KYC
- Trade-specific tiers and rewards
Customer Loyalty
Shoppers, app users and pack buyers
- Points, tiers and cashback
- QR on pack for first-party data
- Personalised offers and referrals
Which program fits which audience
| Attribute | Channel Loyalty | Influencer Loyalty | Customer Loyalty |
|---|---|---|---|
| Who you reward | Distributors, dealers, retailers | Trade professionals who recommend | End customers |
| What you reward | Volume, focus SKUs, targets, displays | Recommendations and product use | Repeat purchase and referrals |
| How purchases are proven | Invoices with OCR, purchase data, QR | QR scans on packs, invoices | Pack QR scans, purchases |
| Where they take part | WhatsApp, app, field rep | WhatsApp, app, field rep | WhatsApp, branded app, on the pack |
The platform
Every program runs on the same platform
Every program type is built on LoyaltyBoard, part of the IMAST 360 suite.
Scheme engine
Slab, SKU, target and milestone rules.
Multi-tier programs
Tier upgrades and tier-specific benefits.
Gamification
Leaderboards, badges, spin wheels and streaks.
OCR & QR claims
Invoices read and validated automatically.
AI fraud detection
Duplicates and anomalies flagged early.
10+ Indian languages
Programs in every member's language.
10,000+ rewards
Vouchers, merchandise, experiences, bank transfers.
Multi-program, white-label
Run several programs independently under your brand.
Results
Programs already delivering results
35%
higher dealer retention
Auto parts
Read more: 35% higher dealer retention
30%
surge in retailer engagement
FMCG
Read more: 30% surge in retailer engagement
3X
influencer enrolment
Cement
Read more: 3X influencer enrolment
45%
increase in installer engagement
Solar energy
Read more: 45% increase in installer engagement
FAQs
Common questions about loyalty programs
What types of loyalty programs can we run?
Channel loyalty for distributors, dealers and retailers; influencer loyalty for trade professionals such as electricians, plumbers, masons and mechanics; customer loyalty for end consumers; and employee or sales incentive programs — or a hybrid of these.
Can we run more than one program at the same time?
Yes. Multiple programs can run independently on one platform, each with its own earning rules, tiers, rewards, budget and reporting, while you see all of them in one place.
What is the difference between channel and influencer loyalty?
Channel loyalty rewards the businesses that buy and resell your products. Influencer loyalty rewards the professionals who recommend or specify your products to the end customer, even though they may never buy from you directly.
Which program should we start with?
Start where the buying decision is made. If dealers and retailers decide what gets pushed, start with channel loyalty. If tradespeople decide what gets installed, start with influencer loyalty. If consumers choose at the shelf, start with customer loyalty. Many brands begin with one and add others later.
How is a loyalty program priced?
LoyaltyBoard plans are based on the number of active users, starting with Starter for up to 1,000 active users. See the pricing page for plan details and add-ons.
Find the right program for your channel
Tell us who you sell through, and we'll show you how each program would work for your business.