IMAST 360 platform
Built for how India sells
IMAST 360 is a loyalty, distribution and field sales platform built in India for Indian channels. Indian requirements — TDS 194R, Aadhaar and PAN KYC, UPI payouts, GST e-invoicing, Indian languages, WhatsApp and patchy connectivity — are part of the product, not add-ons.
- TDS 194R, KYC and UPI built in
- 10+ Indian languages and WhatsApp
- Offline-first field apps
Explained
Why Indian channels need software built for India
Most loyalty and channel software is designed around a simple model: a brand, a few large distributors and customers who shop online. Indian channels look different. A single brand may reach its market through thousands of distributors, dealers and retailers, plus electricians, plumbers, painters, masons and mechanics who influence what gets bought.
That changes what the software has to do. Rewards to business partners can attract TDS under Section 194R, so tax has to be tracked per recipient. Partners need to be verified with Aadhaar eKYC and PAN before money moves. Cash is often the reward people want most, which means UPI and bank transfers, not just vouchers. Invoices have to be GST-compliant, with e-Invoice and e-Way Bill.
Then there is how people actually work. Many partners prefer WhatsApp to a new app. Programs need to run in the languages members speak. Field teams cover areas with patchy connectivity, so apps have to work offline and sync later. And in many markets the field rep is still the main way a partner is enrolled and supported.
IMAST 360 was built in India for exactly these conditions. The capabilities in the table below are standard parts of the products, not custom projects.
India-specific
What 'built for India' means in the product
Each item below is a standard capability, with the product it lives in.
| Requirement | What IMAST 360 does | Product |
|---|---|---|
| TDS on rewards (Section 194R; Section 393 of the Income-tax Act, 2025 from 1 April 2026) | Calculates and deducts TDS on rewards above ₹20,000 per recipient per year; certificates and reports | Reward Max |
| KYC | Aadhaar eKYC, PAN verification and bank account validation | Reward Max, LoyaltyBoard |
| UPI and bank payouts | Cash rewards to verified UPI IDs and bank accounts | Reward Max |
| GST invoicing | GST-compliant invoices, credit notes, e-Invoice and e-Way Bill | Distribution+ |
| Indian languages | Programs in 10+ Indian languages | LoyaltyBoard |
| Enrolment, point alerts and redemption updates | LoyaltyBoard | |
| Patchy connectivity | Offline-first mobile apps that sync when back online | Sales Track, TrueView |
| Field-assisted onboarding | Field reps enrol partners with Digital KYC on the spot | LoyaltyBoard, Sales Track |
One platform
Loyalty that knows what your channel ordered
IMAST 360 connects loyalty to distribution and field sales.
Orders feed schemes
LoyaltyBoard integrates natively with Distribution+, so purchase data flows in for scheme calculation.
Reps enrol partners
Sales Track field teams enrol and support partners during visits.
Rewards pay out
Reward Max delivers 10,000+ rewards with KYC and TDS handled.
How to evaluate
Questions to ask any platform about India readiness
Many platforms say they support India. The difference shows up in the details, so ask vendors to demonstrate each requirement on a live system rather than on a slide.
Ask how TDS under Section 194R is tracked when one partner earns from several schemes. Ask whether KYC happens before or after redemption, and whether bank accounts are validated. Ask to see a member enrol on WhatsApp in a regional language, and a field app working with the network switched off.
Finally, ask how loyalty connects to distribution and field sales. In IMAST 360, LoyaltyBoard integrates natively with Distribution+, so purchase data flows in for scheme calculation, and Sales Track field teams can enrol partners during visits.
- Is 194R tracked per recipient across all programs?
- Is KYC (Aadhaar eKYC, PAN, bank validation) built in?
- Can members take part on WhatsApp, in their language?
- Do field apps work offline?
- Does loyalty use your order data?
Knoxy · AI Chief of Staff
An AI Chief of Staff that understands Indian channels
Knoxy works across every IMAST 360 product.
Meet Knoxy- Forecasts orders and inventory by distributor
- Suggests orders and schemes
- Catches fraud and anomalies
- Alerts managers to field performance gaps
Results
Built in India, proven in Indian channels
35%
higher dealer retention
National auto parts brand
Read more: 35% higher dealer retention
30%
surge in retailer engagement
National FMCG brand
Read more: 30% surge in retailer engagement
3X
influencer enrolment
National cement brand
Read more: 3X influencer enrolment
45%
increase in installer engagement
Solar energy brand
Read more: 45% increase in installer engagement
FAQs
Built for India FAQs
What makes a loyalty platform 'built for India'?
It handles Indian tax, identity, payments and channel realities natively: TDS under Section 194R, Aadhaar and PAN KYC, UPI payouts, GST e-invoicing, Indian languages, WhatsApp and offline use in low-connectivity areas.
Does IMAST handle TDS 194R automatically?
Yes. Reward Max calculates and deducts TDS on business rewards above ₹20,000 per recipient per financial year and issues certificates and compliance reports.
Which languages are supported?
LoyaltyBoard runs programs in 10+ Indian languages across the app and WhatsApp.
Do the apps work without internet?
Sales Track and TrueView mobile apps are offline-first and sync automatically when connectivity returns.
Is IMAST certified for security?
Yes. IMAST is ISO 27001 and SOC 2 certified.
Where is IMAST based?
IMAST Operations Private Limited was founded in 2016 and is headquartered in Indore, Madhya Pradesh. 100+ Indian enterprises use IMAST 360, with 2M+ users.
Can IMAST generate GST e-Invoices and e-Way Bills?
Yes. Distribution+ generates GST-compliant invoices, credit notes, e-Invoice and e-Way Bill.
Can field reps enrol partners without the partner installing an app?
Yes. Field reps can enrol partners during visits with Digital KYC on the spot, and partners can also enrol on WhatsApp.
See a platform built for your channel
We'll walk through KYC, TDS and payouts on a live program.