Reward Max · Catalogue
Cash rewards straight to UPI and bank accounts
UPI and bank payouts in Reward Max let you pay dealers, retailers, tradespeople and employees in cash — to a verified UPI ID or bank account — with Digital KYC, fraud checks and TDS 194R handled on every payout.
- Aadhaar eKYC, PAN and bank account validation
- AI checks for duplicates and velocity abuse
- TDS 194R deducted where it applies
Explained
What are UPI rewards, and when should you use them?
UPI rewards are cash incentives paid straight into a recipient's UPI ID or bank account, instead of as vouchers or goods. For many dealers, retailers and tradespeople in India, cash is the most useful reward there is: it arrives in the account they already use, and they can spend it on anything.
Cash payouts suit programs where speed and trust matter most — settling a quarterly scheme, paying a referral bonus, or rewarding an electrician for scans on a busy week. They are also simpler for members with limited access to e-commerce, who may not redeem a gift card easily.
The risk with cash is that mistakes are expensive. A payout to the wrong account, a duplicate claim or a missing tax deduction is hard to reverse. That is why every Reward Max payout is tied to a verified identity (Aadhaar eKYC and PAN), a validated bank account or UPI ID, AI checks for duplicate claims and velocity abuse, and automatic TDS under Section 194R where it applies.
Cash does not have to replace other rewards. In Reward Max, UPI and bank transfers sit in the same catalogue as gift cards, merchandise, travel, charity and top-ups, so members choose.
How it works
Every payout passes four checks
Before any money moves.
- 1KYC
Identity verified
Aadhaar eKYC and PAN verification.
- 2Bank
Account validated
Bank account or UPI ID confirmed.
- 3Fraud
Activity checked
Suspicious redemptions, duplicates and velocity abuse flagged.
- 4Tax
TDS applied
TDS 194R calculated and deducted where it applies.
Who you can pay
Cash rewards for every program
One payout engine for channel, influencer, sales and employee programs.
Delivery modes
Send it the way your program works
Reward Max supports several ways to trigger a payout.
Points
Members convert their points balance to cash when they choose.
Reward links
Send a trackable link by email, SMS or WhatsApp.
API triggers
Pay out from your own systems with REST APIs and webhooks.
Best practice
Running cash rewards safely
Verify before the first rupee moves. Collect KYC and validate bank details at enrolment rather than at redemption, so members are not held up when they want to cash out and your team is not chasing documents.
Keep tax in the flow, not at year end. Because Section 194R applies per recipient across the financial year, track reward value continuously and deduct automatically once the threshold is crossed. Reward Max does this and issues TDS certificates and compliance reports.
Use the delivery mode that fits the scheme. Points work for ongoing programs, trackable reward links work for one-off campaigns, and API triggers let your own systems pay out automatically when a condition is met.
- Verify identity and bank details at enrolment
- Track TDS per recipient across all schemes
- Let members choose cash or other rewards
- Review fraud and redemption dashboards regularly
Knoxy · AI Chief of Staff
Knoxy watches every payout
Knoxy, the AI Chief of Staff in IMAST 360, flags payout anomalies and alerts your team.
Meet Knoxy- Flags unusual payout patterns
- Recommends rewards by persona
- Alerts finance to anomalies
FAQs
UPI and bank payout FAQs
What are UPI rewards?
UPI rewards are cash incentives paid directly to a recipient's UPI ID. Reward Max verifies the recipient and the UPI ID before paying.
How do you stop payouts to the wrong person?
Recipients complete Digital KYC — Aadhaar eKYC and PAN — and bank accounts are validated. AI flags duplicate claims and velocity abuse.
Is TDS deducted on cash rewards?
Under Section 194R, business rewards above ₹20,000 per recipient per financial year attract TDS. Reward Max calculates and deducts it and issues TDS certificates and compliance reports.
Can members choose between cash and other rewards?
Yes. Cash sits in the same 10,000+ catalogue as gift cards, merchandise, travel, charity and top-ups.
What does it cost?
Reward Max is pay-as-you-go with a 0.75% platform fee on transaction value. Fulfilment fees depend on volume.
Can we trigger payouts from our own system?
Yes. Reward Max is API-first, with REST APIs, SDKs and webhooks.
Why do partners prefer cash rewards?
Cash arrives in an account partners already use and can be spent on anything, which makes it the most flexible reward for many dealers, retailers and tradespeople.
Can we send a payout without the member logging in?
Yes. You can send a trackable reward link by email, SMS or WhatsApp, or trigger the payout from your own system through the API.