Influencer loyalty
Influencer loyalty programs for the trade professionals who choose your brand
Electricians, plumbers, masons, painters and mechanics decide which brand gets installed. Recognise every recommendation, verify it at the point of use, and keep them choosing you.
- QR scan-to-earn on every pack
- Enrol by WhatsApp with Digital KYC
- Rewards in 10+ Indian languages
The challenge
The person who picks the product rarely pays for it
In building materials, electricals, paints and auto parts, the recommendation happens long before the invoice.
01
Recommendations are invisible
The sale shows up at the dealer. The electrician who specified it doesn't.
02
Preference follows the latest offer
Without regular recognition, a tradesperson's choice moves to whoever asked most recently.
03
Enrolment stalls on paperwork
Tradespeople won't fill long forms or install heavy apps on a busy site.
04
Cash rewards invite misuse
Fake scans and repeat claims quietly drain the budget.
Who it's for
Built for the trades that drive your category
Each trade influences a different purchase. Give each its own rules, tiers and rewards.
Electricians
Wires, switches, fans, lights and MCBs.
Plumbers
Pipes, fittings, valves and sanitaryware.
Masons & contractors
Cement, blocks, tile adhesives and waterproofing.
Painters
Paints, putty, primers and coatings.
Carpenters & fabricators
Plywood, laminates, hardware and fittings.
Mechanics
Lubricants, spare parts, tyres and batteries.
Installers
Solar panels, inverters and home appliances.
Architects & designers
Tiles, finishes and fittings on the specification sheet.
How it works
How an influencer program runs
Simple enough for a busy tradesperson, controlled enough for your finance team.
- 1Enrol
Join in a minute
Influencers sign up by QR code, WhatsApp, app or through your field rep, using their phone number, with Digital KYC before redemption.
- 2Earn
Scan or upload
Scan the QR code on the pack, or upload an invoice that AI-powered OCR reads and validates.
- 3Progress
Climb the tiers
Slab-based tiers reward consistency, so your most loyal professionals earn more as they grow.
- 4Engage
Keep them coming back
Leaderboards, badges, spin wheels, scratch cards, streaks and smart nudges between jobs.
- 5Reward
Redeem their way
10,000+ options including gift vouchers, merchandise, experiences and bank transfers.
- 6Protect
Stop misuse early
AI flags duplicate scans, unusual redemption speed and location anomalies before rewards go out.
Member experience
No new habits required
Reach influencers on the phone they already carry, in the language they speak — 10+ Indian languages supported.
Influencers enrol, get point alerts and follow redemptions in a chat they already use — no new app to learn.
- Enrolment by chat
- Points and scheme alerts
- Redemption updates
- Smart nudges at the right moment
Member app
A branded app where influencers scan, track progress and redeem — in their own language.
- QR scan and earn
- Invoice upload with OCR
- Tier progress and leaderboards
- 10,000+ reward catalogue
Field-rep assisted
Your sales team enrols and supports influencers during their visits — useful where smartphones and data are patchy.
- Assisted enrolment
- Digital KYC on the spot
- Help with claims and redemptions
- Works alongside Sales Track
One platform
Connect influencers to the rest of your channel
Influencer, dealer and retailer programs can run side by side on the same platform — each with its own rules and budget, all in one view.
Channel loyalty
Reward the dealers and retailers who stock what influencers recommend.
Sales Track
Field teams enrol and support influencers during their visits.
Reward Max
Rewards and redemption engine behind the catalogue.
One dashboard
See enrolment, scans, tiers and redemption by trade and region.
Results
Influencer programs already running on LoyaltyBoard
FAQs
Common questions about influencer loyalty programs
What is an influencer loyalty program?
In B2B and trade marketing, an influencer loyalty program rewards the professionals who recommend or specify products for their customers — electricians, plumbers, masons, painters, carpenters, mechanics, installers and architects. It is different from social-media influencer marketing: the aim is to earn the tradesperson's preference at the point where the product is chosen.
Do influencers need to download an app?
No. Influencers can enrol, receive point alerts and follow redemptions on WhatsApp, or be enrolled by your field rep. A branded member app is available for those who want to scan QR codes and browse rewards on their phone.
How are QR scans and claims verified?
Each influencer completes Digital KYC before redeeming. AI monitors duplicate claims, redemption speed, device fingerprints and location anomalies, and invoices are checked with OCR. Exceptions go through multi-level approvals.
Can electricians, plumbers and masons have different rewards?
Yes. Each trade, region or product category can have its own earning rules, tiers, gamification and reward catalogue.
Which languages are supported?
Programs can run in 10+ Indian languages, so influencers see schemes, alerts and rewards in the language they are most comfortable with.
Are influencer rewards subject to TDS?
Section 194R requires TDS on business benefits above ₹20,000 in a financial year, which can apply to rewards given to trade professionals. Confirm the treatment with your tax advisor — our TDS 194R guide covers the basics.
Explore more
Turn recommendations into lasting preference
See how an influencer program would work for your trades, products and regions.