Knoxy for your role · Channel & loyalty heads
Know which partners need attention before they go quiet
For channel and loyalty heads, Knoxy is an AI Chief of Staff that works across LoyaltyBoard and Reward Max — suggesting schemes for slowing segments, flagging fraud and anomalies, recommending rewards by persona and reminding partners at the right moment.
- Suggestive schemes and scheme ROI
- Fraud and anomaly alerts
- Persona-based rewards and reminders
The job
What a chief of staff does for a loyalty head
Running a channel loyalty program means watching thousands of partners, dozens of schemes and a steady flow of scans, claims and redemptions. Most of the time goes on keeping the program running rather than improving it.
Knoxy takes on the watching. It notices which segments are slowing, which claims don't look right and which partners are close to a target, and brings each to your team with a suggested next step.
Because Knoxy works across IMAST 360, it can connect loyalty activity with orders in Distribution+, which helps separate real growth from activity that only exists in the program.
What Knoxy does for you
Four ways Knoxy helps loyalty teams
All built on the confirmed Knoxy capabilities.
Suggestive schemes
Scheme ideas for slowing segments, regions and products.
Fraud and anomalies
Suspicious scans, claims and redemptions flagged.
Rewards by persona
Reward recommendations matched to each member.
Reminders
Members reminded before points expire or targets close.
A month with Knoxy
What changes for a loyalty team
Illustrative examples.
| Before | With Knoxy |
|---|---|
| Schemes copied from last year | Schemes suggested where they're needed |
| Fraud found after payout | Anomalies flagged before payout |
| Same catalogue promotions for everyone | Rewards recommended by persona |
| Points expire unnoticed | Members reminded in time |
Getting started
How loyalty heads get the most from Knoxy
Agree what good looks like: active partners, focus-SKU share, redemption rate. Knoxy's suggestions are easiest to judge against goals everyone shares.
Give fraud alerts a clear owner, often in finance or a program operations team, so flagged cases are reviewed quickly and genuine partners aren't kept waiting.
Let personalisation do its work. Persona-based reward recommendations and well-timed reminders tend to matter most for members who are drifting, not the ones already active.
- Set shared program goals
- Name an owner for fraud alerts
- Use reminders for drifting members
- Review scheme results each quarter
A month with Knoxy
What changes for a channel or loyalty head
Scheme planning starts from evidence. Knoxy suggests schemes for regions and segments where partners are going quiet, and the scheme optimiser on Enterprise helps tune scheme ROI, so planning meetings begin with options rather than a blank page.
Program health is easier to watch. Fraud and anomaly alerts flag duplicate claims, unusual scans and suspicious redemptions for review, and churn prediction on Enterprise highlights partners at risk of disengaging.
Members get a more personal program. Reward recommendations based on each member's persona and redemption history, and reminders before points expire, keep partners engaged without extra campaigns from your team.
Reporting to leadership gets simpler too: the copilot and analytics answer questions about participation, redemption and scheme performance as they come up.
- Scheme ideas grounded in partner activity
- Fraud and anomaly alerts before payout
- Persona-based reward recommendations
- Reminders that keep members active
FAQs
Knoxy for loyalty heads: FAQs
What does Knoxy do for a loyalty program?
It suggests schemes, flags fraud and anomalies, recommends rewards by persona and sends reminders to members.
Which products does it work with?
LoyaltyBoard and Reward Max, and across the rest of IMAST 360 including order data from Distribution+.
Can Knoxy set up the schemes it suggests?
Yes. Platform configuration is a Knoxy capability, so it can set schemes up in LoyaltyBoard for your team.
How does Knoxy personalise rewards?
It recommends rewards based on each member's persona; Reward Max's Profile AI also uses preferences, redemption history and regional trends.
Does Knoxy stop fraud by itself?
Knoxy flags fraud and anomalies to the right person; your team reviews and decides.
Can Knoxy remind partners?
Yes. Reminders — for example before points expire — are one of Knoxy's capabilities.
Does Knoxy replace LoyaltyBoard's AI features?
No. LoyaltyBoard's AI fraud detection, smart nudges and AI suite keep working; Knoxy works across them and the rest of IMAST 360.
Which LoyaltyBoard plan do the AI features need?
AI fraud detection is included from Growth; churn prediction, smart recommendations, the scheme optimiser and profile AI are on Enterprise.
Run a program that improves itself
See Knoxy working on a loyalty program like yours.