Reward Max · Use case
Sales contests and incentives, paid on time
Sales incentives on Reward Max let you reward field and sales teams for contests and targets — as points, gift cards, merchandise or UPI payouts — with rewards earned from Sales Track activity or any custom trigger, delivered quickly and tracked in one place.
- Contests and target incentives
- Points, vouchers or UPI
- Earned from Sales Track or custom triggers
Why it matters
Why sales incentives lose their effect
Incentives motivate when people believe them. If payouts are late, disputed or calculated in a spreadsheet nobody can see, the next contest gets less effort. Speed and transparency matter as much as the size of the reward.
Field teams also value choice. Some want cash; others prefer vouchers or merchandise. A catalogue gives them the option without extra admin.
Reward Max connects to Sales Track, where members can earn from visits, orders or custom triggers, and delivers the reward when it is earned.
Incentive types
Incentives you can run
Mix them across the year.
Contests
Leaderboard contests for a period or product.
Target incentives
Rewards for hitting targets.
Spot rewards
Instant recognition for a win.
How it works
From target to payout
Connected to field activity.
- 1Set
Define the incentive
Contest or target, period and reward.
- 2Track
Activity counts
Earning from Sales Track activity or custom triggers.
- 3Reward
Payout sent
Points, vouchers, merchandise or UPI.
- 4Review
See the results
Analytics on participation and cost.
Best practice
Designing incentives that work
Keep rules simple enough to explain in one line. If a rep can't say how they win, the incentive won't change behaviour.
Show progress during the contest. Leaderboards and regular updates keep effort up through the period, not just at the end.
Pay quickly. Rewards that arrive soon after the result build trust for the next contest.
- One-line rules
- Visible progress
- Choice of reward
- Fast payouts
Designing it
Designing sales contests and incentives
Tie each contest to one clear outcome — a product push, new outlets, collections — and keep the rules simple enough that every rep can explain them.
Mix individual and team prizes so top performers are rewarded without the rest of the team switching off. Publish progress often; leaderboards keep contests visible.
Pay prizes promptly. Rewards sent as points, codes, links or UPI shortly after a contest closes do more for the next contest than a large prize paid months later.
- One clear outcome per contest
- Individual and team prizes
- Publish progress often
- Pay promptly
Running it
Connecting incentives to field data
Where reps use Sales Track, contest results can be based on the orders and visits already captured in the field, rather than on separate spreadsheets.
Knoxy, the AI Chief of Staff in IMAST 360, alerts managers to field performance gaps, so they can coach reps during a contest rather than after it ends.
Check the tax treatment of incentives for employees and for channel partners separately with your adviser, as they can differ.
Knoxy · AI Chief of Staff
Knoxy tells managers where to push
Knoxy, the AI Chief of Staff in IMAST 360, monitors field performance and alerts managers to gaps.
Meet Knoxy- Alerts on field performance gaps
- Task scheduling and reminders
- Analytics, reports and insights
FAQs
Sales incentive FAQs
How are sales incentives paid?
As points, unique codes, links by email, SMS or WhatsApp, or cash to verified UPI and bank accounts.
Can contests use Sales Track data?
Results can be based on orders and visits captured in Sales Track.
What is sales incentive software?
Software for running sales contests and incentive schemes and paying the rewards, with tracking of who earned what.
How are sales incentives paid?
As points, gift cards, merchandise or UPI and bank payouts from the Reward Max catalogue.
Can incentives use field activity?
Yes. Members can earn through purchases, visits, referrals or custom triggers defined in LoyaltyBoard or Sales Track.
How quickly are rewards delivered?
Digital rewards arrive in under 3 seconds.
Can we run leaderboard contests?
Yes. Sales Track includes gamification, and Reward Max delivers the prizes.
How are incentives taxed?
Incentives to employees usually follow salary rules; rewards to non-employee partners can fall under business-benefit TDS. Confirm treatment with your tax adviser.
What does it cost?
Pay-as-you-go with a 0.75% platform fee on transaction value.