LoyaltyBoard feature
Know which partners will go quiet — before they do
AI insights in LoyaltyBoard use your program data to predict which members are likely to disengage, recommend the right offers, optimise scheme ROI and segment members by profile. The AI intelligence suite is available on the Enterprise plan.
- Churn prediction
- Smart recommendations and profile segmentation
- Scheme optimiser for ROI
The idea
What AI adds to a loyalty program
A loyalty program produces a lot of data: who earns, what they scan, which schemes they join, what they redeem and when they stop. Most teams only look at it in a monthly report. AI looks at it continuously and turns patterns into decisions.
The most useful questions are practical. Which partners are drifting away? Which scheme is actually paying back? Which reward will a particular member value? AI insights answer those questions for each member and each scheme, not just on average.
In LoyaltyBoard, these insights sit in the same platform as your schemes and rewards, so acting on them — launching a scheme, nudging a member, changing a reward — happens in the same place.
The AI suite
Four kinds of insight
Included in the Enterprise plan.
Churn prediction
Predict which members are likely to disengage.
Smart recommendations
Suggest the next best offer or reward for each member.
Scheme optimiser
Optimise scheme ROI by segment and product.
Profile segmentation
Group members by profile and behaviour.
How it works
From insight to action
Insights only matter when someone acts on them.
- 1Predict
Spot the risk
Churn prediction flags members going quiet.
- 2Segment
Group the members
Profile segmentation shows who they are.
- 3Act
Choose the response
A scheme, a nudge or a reward recommendation.
- 4Measure
Check the result
Dashboards show whether activity recovered.
Using it well
Getting value from AI insights
Start with one decision. Pick a question your team argues about — usually which partners to focus on, or which scheme to keep — and use the insights to answer it. Value comes from acting, not from more charts.
Treat predictions as a priority list, not a verdict. A member flagged as likely to churn is a prompt for a call, a relevant scheme or a reminder, not a judgement. Track what you did and whether it worked.
Keep data clean. Predictions are only as good as the activity behind them, so programs that capture scans, claims and redemptions consistently get the most from AI.
- Start with one recurring decision
- Treat churn flags as a call list
- Measure the response, not just the prediction
- Capture activity consistently
Using it well
Turning AI insights into action
Insights only matter if someone acts on them. Decide who owns each type of insight: churn alerts to the regional channel manager, scheme recommendations to the program team, segment insights to marketing.
Start with churn prediction. A list of partners likely to go quiet is easy to act on — a call from the field rep, a targeted scheme or a reminder — and easy to measure by comparing those partners with similar ones who weren't contacted.
Use the scheme optimiser to review schemes before renewing them, and profile-based segmentation to tailor rewards and messages instead of sending the same offer to everyone.
- Assign an owner to each insight
- Start with churn prediction
- Review schemes before renewal
- Tailor offers by segment
Knoxy · AI Chief of Staff
Knoxy turns insights into the next step
Knoxy, the AI Chief of Staff in IMAST 360, works on top of these insights and across every IMAST product.
Meet Knoxy- Suggests schemes where partners are slowing down
- Recommends rewards by persona
- Schedules reminders and follow-up tasks
- Alerts managers to field performance gaps
FAQs
AI insights FAQs
Which plan includes the AI insights?
AI smart recommendations, churn prediction, the scheme optimiser and profile AI are part of the Enterprise plan.
What AI features does LoyaltyBoard have?
The Growth plan includes AI fraud detection, AI OCR verification and AI anomaly alerts. Enterprise adds smart recommendations, churn prediction, the scheme optimiser and profile AI.
What is churn prediction in a loyalty program?
Churn prediction estimates which members are likely to stop engaging, based on changes in their activity, so you can act before they go quiet.
What does the scheme optimiser do?
It helps optimise scheme ROI by segment and product, showing where scheme budget is working.
Which plan includes AI insights?
The AI intelligence suite — recommendations, churn prediction, scheme optimiser and profile segmentation — is on the Enterprise plan.
How is this different from Knoxy?
AI insights are LoyaltyBoard's built-in intelligence. Knoxy is the AI Chief of Staff across all of IMAST 360, turning signals into alerts, suggestions and tasks.
Do we need a data team?
No. Insights appear in LoyaltyBoard for your sales and marketing teams to use.
What data does it use?
Program activity in LoyaltyBoard — enrolment, earning, scheme participation and redemption.
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