Reward Max · Catalogue
Let members turn points into good
Charity rewards in Reward Max let members donate their loyalty points to a cause instead of redeeming them for themselves. Donations sit in the same 10,000+ reward catalogue as gift cards, merchandise and cash, and are tracked and reported like any other redemption.
- Charity is a catalogue category
- Works with any points balance
- Tracked and reported like any redemption
The idea
Why offer charity in a loyalty catalogue?
Not every member wants another voucher. Some would rather their points did some good, and giving them that choice makes the program feel more personal. A charity option also gives a use to small or leftover balances that might otherwise sit unredeemed.
For the brand, a charity option shows the program is about more than transactions. It can sit alongside the company's wider community work and gives members a simple way to take part.
Charity works best as one choice among many. Most members will still redeem for themselves, so charity complements cash, gift cards and merchandise rather than replacing them.
How it fits
Where charity rewards help
Small additions that make a program feel more personal.
Small balances
A meaningful use for points that wouldn't buy much else.
Member choice
Members who prefer to give can do so from the same catalogue.
Reporting
Donations appear in redemption reports like any other reward.
Running it well
How to run charity rewards members trust
Be clear about where donations go. Name the cause in the catalogue, explain what a donation supports in plain language and in the member's language, and share an update once in a while about what members have given together.
Keep the choice simple. One or a few well-known causes are easier to understand than a long list, and members can decide quickly.
Report donations alongside other redemptions so finance and program teams see the full picture of where points went.
- Name the cause and explain what it supports
- Keep the list of causes short
- Share periodic updates with members
- Report donations with other redemptions
How it works
How a points donation works
The same flow as any other redemption.
- 1Browse
Find the cause
Members see charity options in the catalogue.
- 2Choose
Pick an amount
Members choose how many points to donate.
- 3Confirm
Redeem
The donation is recorded as a redemption.
- 4Report
Track it
Donations appear in redemption reports.
Program design
Using charity to strengthen the program
Charity rewards can lift engagement around moments that matter — a festival season or a community campaign — when members are more likely to give. Announce them on WhatsApp and in the app, in the member's language, so the message reaches partners who rarely open the catalogue.
Keep the rest of the program in balance. Charity should never feel like a substitute for rewards members have earned for themselves. Offering it as an option, alongside 10,000+ other rewards, keeps it a positive choice.
Before launch
Questions to settle before adding charity rewards
Decide which causes to support and why. Causes connected to the communities your partners work in — or to the company's existing community programmes — tend to feel more natural to members than causes chosen at random.
Decide how donations will be described. Members should know in a sentence what their points support, and the wording should be the same in every language the program runs in.
Decide how you will report back. Members who give like to see the collective result, and a short periodic update on WhatsApp or in the app closes the loop. Finance teams will want donations in the same redemption reports as every other reward, which Reward Max provides.
Finally, decide how charity sits next to the rest of the catalogue. It should be easy to find but never the default, so members who want a reward for themselves aren't nudged away from it.
- Choose causes close to your partners' communities
- Describe each cause in one clear sentence
- Plan how you'll report collective impact
- Keep charity visible but never the default
Knoxy · AI Chief of Staff
Knoxy helps every member find a reward they value
Knoxy, the AI Chief of Staff in IMAST 360, recommends rewards by persona and nudges members with unused balances.
Meet Knoxy- Persona-based reward recommendations
- Reminders before points expire
- Insights on how members redeem
FAQs
Charity reward FAQs
Can members donate loyalty points to charity?
Yes. Charity donations are one of the categories in the Reward Max catalogue.
Can charity be offered during festivals or campaigns?
Yes. Many programs highlight charity around festive seasons or community campaigns, announced on WhatsApp and in the app in the member's language.
Should charity replace other rewards?
No. It works best as one option alongside cash, gift cards, merchandise and experiences, so members choose what suits them.
Why offer charity as a reward?
It gives members who prefer to give a way to do so, and a meaningful use for small balances.
Are donations reported?
Yes. Donations are recorded and reported like any other redemption.
How many causes should we offer?
A short list of clearly explained causes is easier for members than a long one.
Does offering charity reduce other redemptions?
It's one choice among 10,000+ rewards. Most members still redeem for themselves; charity adds an option.
Can charity rewards be promoted on WhatsApp?
Yes. LoyaltyBoard sends updates on WhatsApp (Growth plan) in the member's language.
Is charity available with LoyaltyBoard programs?
Yes. Reward Max is the redemption engine behind LoyaltyBoard.
What does Reward Max cost?
Pay-as-you-go with a 0.75% platform fee on transaction value.
Give members a reason to feel good about their points
See charity rewards in the Reward Max catalogue.