Merchandise rewards delivered to the door

Why merchandise

When merchandise is the right reward

Some rewards are better held than spent. A physical item a dealer keeps at the counter, or a tradesperson uses every day, carries your brand long after the redemption. For many channel programs, merchandise is the reward members show to others.

Merchandise also suits milestone and tier rewards, where the reward should feel bigger than a voucher. Top-tier members often value a tangible reward that marks their status.

In Reward Max, merchandise sits beside gift cards, cash and experiences, so members choose from one catalogue and one balance.

Capabilities

Physical rewards, managed end to end

No warehouse or courier contracts on your side.

Best practice

Running a merchandise catalogue well

Keep the range focused. A smaller set of items that members genuinely want beats a long list nobody browses. Review what is redeemed each quarter and retire items that don't move.

Set expectations on delivery. Physical rewards take longer than digital ones; tell members how delivery works and keep them updated so they don't chase your sales team.

Watch total cost, not just item price. Fulfilment — shipping, helpdesk and vendor coordination — is priced on volume in Reward Max, so factor it into the reward's value.

• A focused range reviewed quarterly
• Clear delivery expectations
• Status updates to members
• Fulfilment included in reward cost

Choosing well

Choosing merchandise members value

Merchandise works best as an aspirational reward: something a member saves towards and is proud to receive. Pick items that suit the member's life and work — practical goods for tradespeople, items for the shop for retailers — rather than generic promotional products.

Branded merchandise can do double duty, rewarding the member and putting your brand in front of their customers. Balance it with unbranded options so members feel they are choosing a reward, not receiving advertising.

Place merchandise at clear points in the tier or point ladder so members can see what they are working towards, and use leaderboards or milestones to make the bigger items feel achievable.

• Pick items that fit members' lives and work
• Mix branded and unbranded options
• Place items at clear milestones
• Show members what they are working towards

Delivering it

Getting fulfilment right

Physical rewards depend on reliable delivery. Confirm addresses at redemption, set expectations on delivery times, and keep members updated — by email, SMS or WhatsApp — until the item arrives.

Reward Max charges a 0.75% platform fee on transaction value; execution fees for physical fulfilment, such as shipping, helpdesk and vendor coordination, are customised to your volume. Factor these into your rewards budget alongside the value of the items.

Track delivery issues and member queries through analytics and audit reporting, so problems with particular items or regions show up early.