Reward Max · Platform
Send rewards as points, codes or a link
Reward Max supports four distribution modes — reward points for ongoing programs, unique codes for promotions, trackable links sent by email, SMS or WhatsApp, and API triggers for automated workflows — with digital rewards delivered in under 3 seconds.
- Four distribution modes
- Trackable links by email, SMS or WhatsApp
- Delivery in under 3 seconds
The basics
Why distribution mode matters
How a reward reaches someone shapes how they experience it. A points balance builds habit over months; a code on a pack rewards a single purchase; a link sent on WhatsApp feels personal and immediate. Different programs need different modes.
Most enterprises run several programs at once — channel schemes, consumer promotions, employee recognition — and each tends to grow its own way of sending rewards. Reward Max brings them into one engine with one catalogue, one set of fraud checks and one place for reporting.
That also makes compliance simpler. Whatever the mode, rewards to the same recipient are tracked together for KYC and TDS.
Modes
Which mode for which program
Mix modes across programs from one platform.
| Mode | How it works | Best for |
|---|---|---|
| Reward points | Members build a balance and redeem from the catalogue | Ongoing loyalty programs |
| Unique codes | One-time codes for a reward | Promotions and campaigns |
| Trackable links | A claim link by email, SMS or WhatsApp | Incentives, gifts, surveys |
| API triggers | Your system sends a reward automatically | Automated workflows |
Shared across modes
One engine behind every mode
The same controls apply however the reward is sent.
10,000+ rewards
Gift cards, merchandise, travel, charity, top-ups, UPI and bank.
Fraud and KYC
Anomaly detection with Aadhaar eKYC, PAN and bank validation.
Analytics
Redemption, engagement and fraud metrics in one place.
Best practice
Choosing the right mode
Use points where you want repeat behaviour. A visible balance and tier progress keep members active between rewards.
Use codes and links where speed matters. A promotion, a contest win or a thank-you lands best when it arrives the same day — links on WhatsApp are read quickly.
Use API triggers when rewards follow an event in another system — an order, a completed survey, a closed ticket — so nobody has to remember to send them.
- Points for habits
- Codes for promotions
- Links for fast, personal rewards
- API triggers for automated events
Choosing a mode
Which delivery mode suits which program
Reward points suit ongoing programs where members build a balance over time — channel loyalty, influencer programs and tiered schemes. Points let members choose when and how to redeem from the full catalogue.
Unique codes suit promotions: a code on a pack, a code sent after a purchase or a code handed out at an event. Each code is single-use, which makes it easy to control and track.
Trackable links suit one-off rewards — a thank-you to a partner, a contest prize or a referral bonus — sent by email, SMS or WhatsApp. API triggers suit automated workflows, where a reward should go out the moment something happens in another system.
- Points for ongoing programs
- Unique codes for promotions
- Links for one-off rewards
- API triggers for automated workflows
Mixing modes
Running several modes in one program
Most programs use more than one mode. A channel program might run on points, add unique codes for a festive promotion and send links for contest winners — all from the same Reward Max account and the same catalogue.
Keep the member experience consistent across modes: the same branding, the same storefront and the same support route, so a member who receives a link and a member who redeems points both recognise the program.
Track every mode in one set of analytics so you can compare redemption rates and costs, and see which modes work best for which audiences.
Knoxy · AI Chief of Staff
Knoxy picks the moment
Knoxy, the AI Chief of Staff in IMAST 360, schedules reminders and recommends rewards by persona.
Meet Knoxy- Reward recommendations by persona
- Reminders to claim and redeem
- Anomaly alerts across modes
FAQs
Reward distribution FAQs
Can one program use points, codes and links together?
Yes. Modes can be combined within one Reward Max account and catalogue.
How fast are rewards delivered?
Digital rewards are delivered in under 3 seconds.
What reward distribution modes does Reward Max support?
Reward points, unique codes, trackable links via email, SMS or WhatsApp, and API-based triggers.
How fast are digital rewards delivered?
In under 3 seconds.
Can one company use several modes?
Yes. Different programs can use different modes from the same platform and catalogue.
Are links trackable?
Yes. Reward links are trackable, and redemptions appear in analytics.
Do fraud checks apply to every mode?
Anomaly detection, KYC and bank validation apply across the platform.
Can points come from another loyalty system?
Yes. Reward Max connects to LoyaltyBoard natively and to third-party systems via REST APIs and webhooks.
How is TDS handled across modes?
Rewards are tracked per recipient, so TDS under Section 393(1) of the Income-tax Act, 2025 (formerly 194R) can be applied once the ₹20,000 annual threshold is crossed. Confirm specifics with your tax adviser.